Graphic Designer

1. **Technical Skills** - **Proficiency in Design Tools**: Expert use of tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, and Figma to create polished social media graphics. - **Video Editing & Animation**: Knowledge of tools like Premiere Pro or After Effects to create animated posts, video snippets, and reels for platforms like Instagram, Facebook, and LinkedIn. - **Social Media Formats**: Understanding the specifications, dimensions, and formats for different social media platforms (e.g., square, vertical, and horizontal formats). - **Responsive Design**: Ensuring that designs are optimized for viewing on both desktop and mobile devices. 2. **Creativity and Visual Storytelling** - **Content Ideation**: Ability to come up with fresh, creative concepts that align with the brand and engage the audience. - **Visual Storytelling**: Using design elements like typography, icons, images, and animations to tell a story effectively and drive engagement. - **Brand Consistency**: Ensuring that all social media posts reflect the company’s brand identity (color schemes, fonts, and tone) while being adaptable to different campaigns and platforms. 3. **Marketing & Social Media Knowledge** - **Understanding of Social Media Trends**: Keeping up with the latest trends, hashtags, challenges, and formats on platforms like Instagram, Twitter, TikTok, and LinkedIn. - **SEO & Engagement Optimization**: Knowledge of designing for optimal engagement—using visuals to drive clicks, shares, and likes. Incorporating text that supports SEO. - **Call to Action (CTA) Design**: Crafting clear and engaging CTAs (like "Download Now," "Learn More," or "Sign Up") that are visually compelling. 4. **Communication and Collaboration** - **Working with Social Media Managers/Marketers**: Collaborating closely with the social media or marketing team to align designs with campaign goals and messaging. - **Understanding Audience**: Designing content that resonates with the target audience, including professionals on LinkedIn or a broader, younger audience on Instagram and TikTok. - **Campaign Alignment**: Ensuring the graphics fit into broader social media campaigns, including product launches, announcements, and seasonal promotions. 5. **Time Management & Adaptability** - **Quick Turnaround**: Being able to quickly create, iterate, and adapt designs based on rapid changes in social media campaigns or trending topics. - **Multiple Platforms**: Ability to design for different platforms simultaneously and adapt content to different sizes and styles (Instagram Stories vs. Facebook ads). 6. **Experience with Analytics & Performance Tracking** - **A/B Testing**: Designing multiple variations of a post to test which resonates best with the audience. - **Analyzing Post Performance**: Collaborating with marketers to understand how designs are performing (e.g., click-through rates, likes, shares) and iterating based on insights. 7. **Knowledge of Paid Ads Design** - **Designing for Paid Social**: Creating effective designs for sponsored posts, banners, and ads on social media platforms, with a focus on performance and conversion rates. 8. **Portfolio and Experience** - **Portfolio with Social Media Focus**: A portfolio that showcases social media campaigns, viral posts, or any digital marketing assets created for social media. - **Experience in IT or Tech-Specific Social Media**: Understanding how to visually communicate complex technical ideas in a simple, engaging way for social media audiences. Pay: ₹5,000.00 - ₹20,000.00 per month Schedule: - Day shift **Education**: - Bachelor's (preferred) **Experience**: - CSS: 1 year (required) - total work: 1 year (required) - Design: 1 year (required) Work Location: In person