Marketing Executive

4 days ago

Kolkata, India Fabcon Fenestration Pvt. Ltd. Full time

This integral position is responsible for leading all activities related to conceptualizing and implementing marketing and communications strategies. Key responsibilities include business and market development; market research, competitive analysis and planning; strategic direction for promotion and advertising; coordination and execution of projects in coordination with business development activities; and leading the marketing staff to ensure alignment with company’s strategic goals and mission.

**Key Responsibilities**:

- Serves as primary contact for region's marketing efforts, providing support in the area of marketing strategy and management. Partners with Regional leadership and Business Development to set and lead regional marketing priorities.
- Directs market and competitor analysis programs. Strategizes and creates brand image and awareness programs that are distinctive and highlight ’s value proposition from the competition utilizing effective marketing communications and public relations programs.
- Develops compelling communication (e.g., write sales collateral), customer awareness and education programs (e.g., Trade Shows), which support and sell the organization’s capabilities and services.
- Creates marketing reports that track, measure and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.
- Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
- Develops lead generation programs which maximize the identification of new prospects and sales opportunities.
- Provides marketing skills and expertise to by building, developing, managing and mentoring a marketing team capable of executing the organizations marketing strategies and tactics.
- Participates in interview strategy/preparation of potential new business and provides research on topics relevant to markets and clients.
- Participates in the creation and oversees the production of winning proposals by collaborating with the Marketing Team, Region Management, Business Development, and Project Managers. Identifies key points for competitive positioning and ensures accurate and updated information is contained within project proposals.
- Prudently manages resources within budgetary guidelines according to company policy and within ethical corporate governance guidelines.
- Demonstrates positively ’s mission, vision, value statements, reputation, code of ethics, standards, policies and procedures internally and throughout the marketplace.

**Experience**:
1year in Marketing Feild.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹13,000.00 - ₹18,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 1 year (required)

**Language**:

- English (preferred)

**Speak with the employer**

+91 9831222266

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