Content Strategist

**Job Information**:
Date Opened
- 12/13/2024

Job Type
- Full time

Industry
- Technology

City
- Kolkata

State/Province
- West Bengal

Country
- India

Zip/Postal Code
- 700091

**Key Responsibilities**:
**Content Planning and Strategy**

- Develop comprehensive content strategies tailored to the company’s goals and target audience.

- Research industry trends and user preferences to generate impactful and relevant content ideas.

**Content Creation**

- Use tools like ChatGPT and other AI platforms to generate high-quality content for websites, blogs, and social media.

- Write and edit engaging, well-structured, and SEO-optimized content.

- Ensure all content aligns with the company’s tone, branding, and style guidelines.

**Web Content Development**

- Create, update, and optimize website content to enhance user experience and improve search engine rankings.

- Collaborate with web designers and developers to ensure content is visually appealing and functional.

**Content Research and Trend Analysis**

- Monitor trends to create relevant, trending, and engaging content.

- Identify opportunities for guest posts and other collaborative content initiatives.

**Tools and Technology**

- Leverage AI-driven tools (e.g., ChatGPT, Grammarly) for efficient content creation and optimization.

- Use other content creation tools like Canva, Adobe Suite, or WordPress to support content formatting and posting.

**Social Media and Blog Management**

- Produce high-quality and trending content for social media channels and blogs.

- Schedule and publish content using social media management tools (e.g., Buffer, Hoot-suite).

- Use analytics to track performance and optimize strategies for maximum reach and engagement.

**Branding and Public Relations**

- Collaborate with the branding team to ensure content aligns with the brand’s tone, voice, and messaging.

- Develop PR materials such as guest posts, press releases, and media kits.

- Build and manage relationships with platforms and influencers for guest posting opportunities.

**Quality Assurance**

- Proofread and edit content to ensure clarity, accuracy, and consistency.

- Maintain a high standard of quality in all deliverables.

**Preferred Qualifications**:
- Bachelor’s degree in English, Journalism, Communications, or a related field.

- 2+ years of experience in content creation or strategy roles.

- A portfolio showcasing diverse content types (web, social media, blogs, etc.).

**Requirements**:
**Skills and Qualifications**:
- Communication and Comprehension: Exceptional written and verbal communication skills.

- AI Tool Proficiency: Experience with tools like ChatGPT, Jasper, or similar content generation platforms.

- Web Content Expertise: Knowledge of crafting and managing web content to enhance user experience.

- Content Creation Tools: Familiarity with tools like Canva, Grammarly, and MS Office Suite.

- Branding Knowledge: Understanding of branding and PR fundamentals to align content strategies.

- Trend Awareness: Ability to generate content that resonates with current trends.

- Attention to Detail: Strong proofreading and editing skills to ensure high-quality output.

**Benefits**:
**What We Offer**:
- A supportive and collaborative work environment.

- Access to tools and technologies for efficient content creation.

- Opportunities for professional growth and skill development.

If you have a passion for creating impactful content and leveraging modern tools to deliver exceptional results, we’d love to hear from you

**Experience**: 3 - 8 years

**Salary Range**: 3.5-6 Lacs P.A.

**Job Type**: Hybrid

**Location**: Hiring office located in Kolkata