Social Media Strategist

2 weeks ago

Tellicherry, India Rj Atlas Group Full time

As a **Social Media Strategist cum Anchor**, you will play a dual role. You will craft and execute social media strategies across various platforms to enhance brand visibility, engagement, and community building. Additionally, you will anchor and present on-camera content for our social media channels, helping to create a unique and compelling voice for our brand.

**Responsibilities**:

- **Social Media Strategy**: Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) to increase brand awareness and engagement.
- **Content Creation**: Produce and present engaging live and pre-recorded content for social media platforms. This includes video series, interviews, behind-the-scenes looks, and interactive sessions with followers.
- **On-Camera Presence**: Serve as the face of the brand for social media, hosting live streams, webinars, interviews, and other video content. Ensure that all presentations are engaging, polished, and aligned with brand messaging.
- **Audience Engagement**: Manage community engagement across social media platforms, responding to comments, direct messages, and mentions to foster a positive and active online community.
- **Campaign Management**: Collaborate with the marketing and creative teams to align social media content with ongoing campaigns, product launches, or promotions. Track and report on campaign performance.
- **Analytics & Optimization**: Monitor social media metrics and analytics to assess the success of campaigns and adjust strategies to maximize impact.
- **Brand Representation**: Ensure that all social media content reflects the brand's values and personality, creating an authentic connection with followers and fans.
- **Trendspotting**: Stay up-to-date with social media trends, new features, and emerging platforms, adapting strategies to take advantage of new opportunities.

Pay: ₹15,000.00 - ₹25,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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