Content Marketer

Hey,

At Saleshandy, we're building the sales engagement platform of the future. We're building product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, we've grown to become a profitable, 100% geographically dispersed team of 50 high-performing happy people that are dedicated to building a product that our customers love.

**Are you a Content Marketing Enthusiast?**:
This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work you’ll be doing and how your contributions will impact the customers.
- Deal? Let’s do it

**What you will be doing?**:

- Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
- Increase the throughput by improving existing content marketing e.g. improve readers experience, and Ranking on SERP
- Collaborate with the SEO & product marketing team to increase conversion rates e.g Signups to MQLs, MQLs to PQLs
- Work on the Content Marketing KRs to drive the business forward (we follow OKRs for annual & quarterly goal setting)
- Experiment/build the new avenues of content marketing eg. Building & manage community, increase the the presence on youtube and other video marketing channels
- Collaborate extensively with the product, product-marketing, sales & success to fulfil their content requirements
- Be the bar raiser for the overall content experience

**You Should..**:

- Have a customer-focused mindset
- Have a SaaS content marketing experience
- Have a deep understanding of SEO & technical aspects of content marketing
- Think about long-term relationships e.g. 10+ years
- Believes and demonstrates craftsmanship
- Genuinely interested in doing the impactful work
- Be detail-oriented, organized, and great at oral/written communication.
- Be self-motivated and comfortable with responsibility.
- Have high standards of ethics, UX and quality
- Be a continuous learner
- Be growth-minded

**Why should you join Saleshandy?**:

- Growing SaaS company on a journey from $1M to $5M ARR
- Challenging roles to meet the changing needs of our customers.
- This role allows you to create impact beyond content marketing i.e Product marketing strategy and positioning.
- Learning opportunities to turn yourself into a Content Marketing leader.
- Work closely with Growth Marketing Leaders.
- Work with like-minded growth-oriented teammates.
- The young and geographically distributed team across India.

**How do we work at Saleshandy?**:

- We've adopted the OKRs methodology to define the business goals and measure progress.
- Our content marketing process is loosely based on Marketo, Ahrefs’s way of marketing.
- We're very much inspired by bootstrapped SaaS companies like Ahrefs, 37Signals, Close, VWO
- We believe in building great products and businesses in the long term.

**You would be directly working with..**:
Yash (Associate growth marketing manager), Sanjna (Senior Content Marketer) and Anil (Head of Marketing, with Saleshandy for 5+ years)

Safe to say, these folks are passionate about what they do.

**Our Content Taste**:

- Iterate fast on early feedback
- Attention to detail
- Deep. Easy. Effective.
- Content for use-cases
- Content that fosters actions
- Don’t tell the show
- Great reader experience

**Tools we use**:

- Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft clarity
- Product Marketing: Mixpanel, Customer.io
- Project Management: Basecamp

**Other Perks**:

- Personal Development — an annual budget for books, courses, and conferences
- Medical Insurance — we offer health insurance allowance to all the teammates
- Annual team retreats — to amp up the entire team's energy every year, we take a retreat. you will decide the place.

**So, think you’re a good fit? Then let’s roll.**:

- Step 2: Quick call with the HR folks
- Step 3: First round with Anil (Product Marketing Manager)
- Step 4: Work on a small assignment.
- Step 5: Second round interview to gauge if you are a good culture fit.
- Step 6: Job Offer (contingent on the above steps) & Welcome to the ikigai tribe