Digital Marketing Executive

1 day ago

Surat Gujarat, India miracle hub Full time

**Fashion Marketing Executive**

**Miracle Hub** is hiring for our esteemed client, a **leading Indian fashion brand** offering trendy, affordable clothing through a robust online and retail presence across India.

**About the Role**:
We are seeking a **Fashion Marketing Executive** who is a marketing all-rounder — someone who can seamlessly blend creativity with data, execute campaigns with precision, and thrive in the fast-paced world of fashion e-commerce. If you love fashion, digital marketing, and delivering results, this role is for you.

**Key Responsibilities**:
**Campaign Planning & Execution**:

- Plan, execute, and optimize end-to-end marketing campaigns across digital platforms (Meta, Google, Instagram, etc.)
- Coordinate festive campaigns, seasonal collections, and culturally relevant fashion initiatives
- Collaborate with creative teams to produce compelling assets for ads, social media posts, and promotional campaigns

**Digital Marketing & Performance Optimization**:

- Support SEO and content marketing efforts through keyword research, blog creation, and website optimization
- Track and report campaign performance using Google Analytics, Ads Manager, Search Console, and other analytics tools
- Optimize campaigns based on data insights to maximize ROI and conversions

**Content & Influencer Marketing**:

- Assist in influencer collaborations and partnerships to amplify brand reach
- Ensure consistent brand voice and messaging across all customer touchpoints

**Market Intelligence & Cross-Functional Collaboration**:

- Research competitor activities and market trends to keep the brand ahead in the fashion space
- Work closely with product, sales, and operations teams to align marketing strategies with business goals
- Contribute ideas for growth, customer engagement, and brand building

**Must-Have Requirements**:

- **1-3 years of experience** in digital marketing, brand marketing, performance marketing, or related fields
- **Freshers with strong portfolios demonstrating marketing projects** are also encouraged to apply
- Working knowledge of **SEO, social media marketing, paid advertising (Meta/Google Ads), and content creation**:

- Hands-on experience with tools like **Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms**:

- **Strong communication skills** — both written and verbal (copywriting ability is a plus)
- **Creative thinker with analytical mindset** — comfortable blending strategy with numbers
- Excellent organizational and project management skills with attention to deadlines
- **Quick learner, adaptable, and thrives in fast-paced, high-growth environments**

**Nice-to-Have (Preferred but Not Mandatory)**:

- Experience in **fashion, apparel, retail, or D2C e-commerce brands**:

- Understanding of **fashion consumer behavior and seasonal trends**:

- Familiarity with **fashion content aesthetics** (product styling, lifestyle shoots, trend-driven visuals)
- Knowledge of **festive marketing in the Indian context** (Diwali, Eid, wedding season campaigns, etc.)
- Portfolio showcasing creative campaigns or content work

Pay: ₹18,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person

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