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Content Writer and Public Relations

2 weeks ago

Bengaluru, India Learning Matters Pvt Ltd Full time

**Qualifications & Experience**
- Bachelor’s degree in PR, communications, journalism, or similar, relevant field
- Previous working experience as a Public Relations Specialist/Executive for at least 1 years
- A total of 1-3 years of experience in content writing

**Your responsibilities**

**Content Writing**
- Creating content for blogs, articles, product descriptions, social media, and the company website
- Conducting in-depth research on industry-related topics to develop original content
- Assisting the digital marketing team in developing content for advertising campaigns
- Proofreading content for errors and inconsistencies
- Editing and polishing existing content to improve readability
- Conducting keyword research and using SEO best practices to increase traffic to the company website
- Creating compelling headlines and body copy that will capture the attention of the target audience
- Identifying customers’ needs and recommending new content to address gaps in the company's current content

PR and Media
- Plan and implement relevant media appearances for the organization including in print publications and interviews in relevant ed-tech newspapers and other publications
- Build and maintain relationships with journalists and influencers
- Plan and carry out press releases for all organizational events, product releases, and announcements
- Plan and implement public relations strategies and activities
- Measure performance of each activity and event; produce reports on each PR campaign
- Use different channels to optimise the campaign's reach and success
- Arrange and coordinate interviews as well as public-speaking opportunities for senior leadership
- Stay up to date with PR and industry trends and best practices

Sporadic travel is required for tier-2, tier-3 schools and institutions to understand how organization products are being used by the target audience

Mandatory skills: What you should have
- Excellent writing and editing skills
- Excellent communication skills
- Proven content writing experience
- Very good working knowledge of Google Drive, Google Docs
- A portfolio of published articles

**Job Types**: Full-time, Regular / Permanent

Schedule:

- Day shift

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Kannada (preferred)
- English (preferred)
- Tamil (preferred)

Willingness to travel:

- 50% (preferred)

**Speak with the employer**

+91 8722990371