Social Media Coordinator

RMIT Classification: Trusted

**Position Description - Social Media Coordinator,**
**Domesitc**

**Position Details**

**Position Title**:Social Media Coordinator, India

**Position Number**:NEW

**Portfolio**:Operations

**School/Group**:Global Marketing and Student Recruitment

**Campus Location**:Based at the RMIT New Delhi campus.

**Classification**:n/a (Contingent Worker)

**Employment Type**:24 month contract

**Time Fraction**:1

**RMIT University**

RMIT is a global university of technology, design and enterprise in which teaching, research and engagement are central to achieving positive impact and creating life-changing experiences for our students.

One of Australia’s original educational institutions founded in 1887, RMIT University now has 83,000 students including 12,000 at postgraduate level.

The University enjoys an international reputation for excellence in professional and vocational education, applied and innovative research, and engagement with the needs of industry and the community.

With three campuses in Melbourne (City, Brunswick and Bundoora), two in Vietnam (Hanoi and Ho Chi Minh City) and a centre in Barcelona, Spain, RMIT is a truly global university. RMIT also offers programs through partners in

Singapore, Hong Kong, mainland China, Indonesia and Sri Lanka, and enjoys research and industry partnerships on every continent.

RMIT prides itself on the strong industry links it has forged over its 130-year history. Collaboration with industry is integral to the University’s leadership in applied research and education, and to the development of highly skilled, globally focused graduates.

We are a 5-Star university under the QS Stars international evaluation system and are 16th in the world among universities less than 50 years old (2016-17 QS Top 50 Under 50 index).

In the 2016 QS World University Rankings by Subject, RMIT is 16th in the world (highest ranked in Australia) in Art and Design, and 36th in the world (fourth highest in Australia) in Architecture and the Built Environment. We are also among the world’s top 100 universities in Engineering (Civil and Structural; Electrical and Electronic; and Mechanical,

Mechanical, Aeronautical and Manufacturing); Accounting and Finance; and Business and Management Studies).

Our research was ranked among the best in the world in the 2015 Excellence in Research for Australia evaluation.

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RMIT Classification: Trusted

**Position Summary**

The Social Media Coordinator, India reports directly to the Country Head (Operations and School Engagement)
- South Asia Hub, works with and provides support to the Segment Manager, International Marketing and ultimately reports to the Social Media Chapter Lead (AU). The Social Media Coordinator is responsible for implementing a social media marketing plan to support Indian market engagement. The position liaises with various internal and external stakeholders to assist in the development of social media marketing initiatives, content and campaigns to engage Indian market audiences across paid and organic social channels the University is active in.

**Reporting Line**

Reports to: Social Media Chapter Lead

Direct reports: nil

**Organisational Accountabilities**

RMIT University is committed to the health, safety and wellbeing of its staff. RMIT and its staff must comply with a range of statutory requirements, including equal opportunity, occupational health and safety, privacy and trade practice. RMIT also expects staff to comply with its policy and procedures, which relate to statutory requirements and our ways of working, compliance with the RMIT Code of Conduct and compliance policies.

Appointees are accountable for completing training on these matters and ensuring their knowledge and the knowledge of their staff is up to date.

**Key Accountabilities**
- Contribute to developing and executing a social media marketing strategy that drives local market audience engagement. This includes working with the communications team on the media and publishing calendar, content planning, reporting and overseeing social customer service.
- Effectively engage with cross-functional teams to drive successful strategy development and execution.
- Develop initiatives that enable high quality, responsive and effective customer conversion and service to local audiences via social media marketing.
- Identify opportunities and facilitate integration of social content into campaigns and marketing collateral

(print and web) as per target markets and relevant cohorts to maximize attraction of Indian audiences.
- Communicate strategies and ROI results to senior management on a consistent basis.
- Work closely with Brand and Segment and Campaign Managers to support key acquisition activity and brand activity ensuring consistency of messaging.
- Establish close relationships with key stakeholder, to increase University responses to opportunities in local market.
- Capture footage of in-country acti