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Digital Marketing Executive

2 weeks ago

Pune Maharashtra, India orbitouch outsourcing private limited Full time

**URGENT HIRING || Digital Marketing Executive || Pune**

Profile: Digital Marketing Executive

Experience
- 2 +

Working Days
- 6 days

Location: Pune

Qualifications:

- Bachelor’s /Master's degree in Marketing, Mass Communication, Business Administration, or a related field.
- Minimum 2-5 years of relevant experience in a digital marketing role.
- Certification in Google Ads, HubSpot, or Facebook Blueprint is a plus.

Key Responsibilities:
Campaign Management:

- Plan, create, and execute multi-channel digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Manage paid advertising campaigns (PPC, display, remarketing) with ROI tracking.

SEO/SEM:

- Optimize website content for search engines (SEO) - both on-page and off-page.
- Run and manage Google Ads / Search Engine Marketing (SEM) campaigns.
- Monitor rankings, backlinks, domain authority, and site speed performance.

Content & Social Media:

- Create and schedule engaging posts, videos, and stories for platforms like Facebook, Instagram, LinkedIn, and YouTube.
- Collaborate with the design and writing teams to generate creatives and marketing content.

Website & Analytics:

- Maintain and update company website (preferably on WordPress).
- Use tools like Google Analytics, Google Tag Manager, Hotjar, etc. to track user behavior and campaign performance.
- Analyze data and prepare weekly/monthly reports on KPIs, such as traffic, leads, conversion rate, CPC, and engagement.

Coordination:

- Work closely with Sales, Design, and Operations teams to align marketing efforts with business goals.
- Support in lead generation for specific services such as STP/ETP solutions, AMCs, or industrial services.

Key Skills:

- Digital Ad Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads
- Tools: Google Analytics, Search Console, Canva, WordPress, Mailchimp/Zoho
- SEO/SEM techniques and keyword tools (Ahrefs, SEMrush preferred)
- Strong copywriting and storytelling ability
- Basic knowledge of HTML, CSS (optional but a plus)
- CRM & marketing automation basics
- Data-driven mindset and performance-oriented approach

Growth Opportunities:

- Exposure to B2B environmental services, sustainability, and infrastructure domains
- Opportunity to lead marketing strategy in a growing organization
- Cross-functional learning with the design, tech, and sales teams

Pay: ₹10,000.00 - ₹42,000.00 per month

Schedule:

- Day shift

Application Question(s):

- How much you have an experience into Digital Ad platform(google ads, facebook, linkedin etc.)
- Do you have an experience into PPC ?
- How much you have an experience into SEO/SEM ?

**Experience**:

- SEO/SEM: 2 years (required)
- Google AdWords: 2 years (required)

Work Location: In person