Digital Media Planning
5 days ago
MoMAGIC Technologies Pvt. Ltd., founded in the year 2011, is a Data Science driven mobile tech organization, with dominance in Southeast Asia market.
With more than 70+ data intelligence, AI & Marketing experts in Asia, MoMAGIC Technologies is one of the leading Indian companies in the IOT and Mobile AdTech solutions. Offers innovative Mobile Marketing Campaigns & MCRM (Mobile Customer Relationship Marketing).
Designation: Senior Digital Media planner
Job Location: Noida
Experience: 3-6 years (minimum 2 years in digital media planning)
Job Description for media planning
- Understanding of social media, digital media management and planning
- Work with the client and the Advertising Sales team to understand the client's business objectives and advertising strategy
- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
- Work on several projects at the same time, often for several different clients
- Make decisions on the best form of media for specific clients and campaigns
- Undertake research and analyse data using specialist industry resources
- Identify target audiences and analyse their characteristics, behaviour and media habits
- Present proposals, including cost schedules, to clients
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
- Manage client relationships to build respect and gain their trust in your judgement
- Maintain detailed records
- Evaluate the effectiveness of campaigns to inform future ones.
Job Requirement:
- Strong analytical skills
- Should be able to work with databases and spreadsheets, for the collection and management of information
- Capacity to work effectively under pressure.
- Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners
- Knowledge of Data Research and Analysis tools like Comscore, Similarweb and ability to convert the researched data into useful information so as to meet client goals and objectives
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