SEO Content Writer

17 hours ago

Pune, India Bynry Inc Full time

Bynry, a US-based the fastest-growing SaaS based Smart Utility Management Software for small and mid-sized utilities is seeking an experienced SEO content writer to create a variety of content for the USA market.

As a content writer for the Utilities industry, you'll create SEO optimized content that informs and engages our target audience. Your work will include blogs, white papers, user guides, tools, CTA pages, landing pages, industry reports, and other necessary content.

**Who should apply?**

**Why should you apply?**
- Opportunity to make an impact: you will have the opportunity to develop and execute a comprehensive marketing strategy that create meaningful business impact
- Exciting industry: The energy and utilities industry is constantly evolving, and Bynry is at the forefront of this transformation with their innovative SaaS solutions.
- Career growth: Bynry is a fast-growing company, which means there are ample opportunities for career growth and advancement.
- The company culture is focused on collaboration, innovation, and delivering exceptional results for its Utility clients
- We offers competitive compensation packages and benefits, as well as opportunities for growth and development

**Key Responsibilities**:

- Create high-quality, engaging, and informative content for the target audience in the Utilities industry.
- Write content that is optimized for search engines, including incorporating relevant keywords, meta tags, and other SEO techniques.
- Conduct research on industry-specific topics to ensure accuracy and relevance of content.
- Collaborate with the design team to create visually appealing content such as infographics and videos.
- Develop content for a variety of channels such as blogs, white papers, user guides, tools, CTA pages, landing pages, industry reports, social media posts and other necessary content.
- Proofread and edit content to ensure accuracy, clarity, and consistency.
- Stay up-to-date with industry trends and developments to create timely and relevant content.
- Use analytics tools to measure the effectiveness of content and make data-driven decisions to improve performance.
- Work with the marketing team to develop and execute content strategies that align with business goals.
- Manage multiple projects simultaneously and ensure timely delivery of high-quality content

**Requirements**:

- Bachelor's degree in English, Journalism, Communications, Marketing or a related field.
- 2-4 years of experience in content writing for the Utilities industry or a related field.
- Excellent writing skills with a portfolio of work demonstrating content development across a variety of formats and channels.
- Experience with content management systems (CMS/Webflow) and basic HTML.
- Proficiency in Microsoft Office Suite or Google Suite.
- Familiarity with analytics tools such as Google Analytics to measure content performance and make data-driven decisions.
- Strong attention to detail, proofreading, and editing skills to ensure error-free content.
- Ability to work independently and in a team environment.
- Strong time management skills to manage multiple projects and meet deadlines.

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