Digital Marketing Expert

3 hours ago

Gurgaon, India Ushyaku Software Solutions Full time

Ushyaku is the start of a new approach to working on challenging projects that you can take pride in delivering to our customers.

As part of our team you will be given the opportunity to explore new technology, engage with a forward thinking and proactive team and drive your career to greater heights.

Digital Marketing Expert

**Responsibilities**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Requirements**:

- Proven experience as Digital Marketing Executive or similar role
- Experience with one or more other digital marketing and data management tools
- Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns.
- Working Experience on Data Management Platforms
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field

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