SEO - Harshitha - Anirban (Ankita)

"Roles and responsibilities- Maintain and ensure proper implementation of cross-platform and cross-device Digital Analytics tooling. - Administer Google tag management. - Understand omnichannel user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution. - Provide data and insights for dashboards and reports for various business areas to help measure the business performance and customer engagement. - Analyse available data to identify and quantify customer behaviour and translate this into recommendations for traffic generation, marketing, merchandising content, and customer service. - Promote a culture of user-centric and data-driven decision-making and advocate customer experience best practices. - Understand omnichannel user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution. - Maintain digital analytics documentation. Skillset - Experience with google analytics or tag management and understanding digital advertising and cross channel and market attribution with 8 to 10 years of exp - Basic level of Javascript. - Strong operator skills, capable of managing multiple projects and timelines across various functions. - Detail orientation and ambition to outperform previous achievements and external competitors. - Strong communication skills with an understanding of how to make their point in simple terms and define the steps and requirements to get there. - To be organized and methodical with the ability to install work procedures and processes across various functions and geographies. " - Key Skills: - "Roles and responsibilities- Maintain and ensure proper implementation of cross-platform and cross-device Digital Analytics tooling. - Administer Google tag management. - Understand omnichannel user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution. - Provide data and insights for dashboards and reports for various business areas to help measure the business performance and customer engagement. - Analyse available data to identify and quantify customer behaviour and translate this into recommendations for traffic generation, marketing, merchandising content, and customer service. - Promote a culture of user-centric and data-driven decision-making and advocate customer experience best practices. - Understand omnichannel user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution. - Maintain digital analytics documentation. Skillset - Experience with google analytics or tag management and understanding digital advertising and cross channel and market attribution with 8 to 10 years of exp - Basic level of Javascript. - Strong operator skills, capable of managing multiple projects and timelines across various functions. - Detail orientation and ambition to outperform previous achievements and external competitors. - Strong communication skills with an understanding of how to make their point in simple terms and define the steps and requirements to get there. - To be organized and methodical with the ability to install work procedures and processes across various functions and geographies. " - Location: - Chennai - Required Experience: - 8-10 yrs - Positions: - 1