Digital Marketing Executive

18 hours ago

Mysore, India Specom Universe Full time

Full Time
- On page and off page SEO.
- Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization.
- Perform ongoing keyword research including discovery and expansion of keyword opportunities.
- Research and analyze competitor advertising links.
- Design and execute social media marketing campaigns and strategies, including budget planning, and implementation schedules.
- Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked-In, Twitter, and Instagram,
- Collect customer insights and analyze interactions and visits, create comprehensive reports and improve future marketing strategies and campaigns.

**Education**:
Bachelor’s (preferred)

Experience

2-3+ years’ experience in SEO, SEM and SMM.

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