Digital Marketing

Digital Marketing & Operations Assistant

Position Overview

We are seeking a dynamic professional to combine training operations management with digital marketing excellence. This hybrid role offers the opportunity to drive both operational efficiency and marketing growth in our education and training organisation.

Key Responsibilities

Training Operations & Compliance (50%)

Administrative Operations

Schedule training classes and manage learner notifications

Handle customer inquiries, bookings, and phone support

Manage day-to-day administrative operations and staff coordination

Assist with regulatory reporting, audits, and compliance documentation

Quality & Compliance Management

Support the Training & Compliance Manager with regulatory requirements

Develop and maintain policies, procedures, and quality management systems

Monitor compliance with legislative requirements and accreditation standards

Assist with learner cases, appeals, and complaints resolution

Reporting & Documentation

Prepare accurate reports tailored to stakeholder needs

Support contract management, governance, and risk assessment processes

Digital Marketing & Growth (50%)

Campaign Management

Create and manage Facebook & Google ad campaigns within budget parameters

Monitor campaign performance using Google Analytics and ad platform analytics

Conduct ROI analysis and performance reporting

Content & SEO

Perform keyword research and create SEO-optimised content

Monitor SEO performance, backlinks, and keyword rankings

Develop innovative marketing strategies and creative content

Manage WordPress website content and basic graphic design tasks

Social Media & Market Research

Manage social media presence across Facebook, Instagram, LinkedIn, and GMB

Conduct competitor analysis and market research

Develop marketing strategies to expand the client base and service streams

Analytics & Optimization

Analyse campaign performance and provide actionable insights

Monitor digital marketing metrics and KPIs

Optimise marketing processes for better efficiency and results

Required Skills & Experience

Essential Requirements

Experience: Minimum 3-5 years in digital marketing and/or training operations

Communication: Excellent English (written & spoken) with strong interpersonal skills

Technical Proficiency: Google Ads, Facebook Ads, SEO, Google Analytics, WordPress

Administrative Skills: High attention to detail, process optimisation, organisational excellence

Digital Marketing Expertise

Social media management and content creation

Basic graphic design capabilities

Campaign monitoring and performance analysis

Operations & Compliance Knowledge

Understanding of training industry regulations and compliance requirements

Experience with quality management systems

Ability to manage multiple stakeholders and administrative processes

Sound business acumen and budget management skills

Personal Attributes

Independent work style with the ability to follow instructions

Proactive thinking and a problem-solving approach

Flexibility and adaptability to change

Positive and supportive leadership qualities

Ability to work with mínimal supervision

Required Skills & Experience

Essential:
Excellent English (written & spoken)

Digital Marketing:
Technical:
Google Analytics, WordPress, basic graphic design

Analytics:
Campaign monitoring, ROI analysis, performance reporting

Administrative:
Strong organisational skills, attention to detail, and process optimisation

Personal:
Independent work style, ability to follow instructions, and proactive thinking

**Experience**:
Minimum 3-5 years in digital marketing and/or operations roles

What We Offer

Opportunity to work in a dynamic training organisation where you'll impact both marketing growth and operational excellence.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Supplemental Pay:

- Overtime pay
- Performance bonus
- Shift allowance

Work Location: In person