Marketing Executive

2 days ago

Trichur, India Webandcraft Full time

**About**:
Join Webandcrafts as a Marketing Executive and be at the forefront of our brand strategy. You'll shape our market presence, craft compelling content, and lead digital campaigns. We're looking for a dynamic individual with a passion for tech, B2B marketing, and staying ahead of industry trends.

**Responsibilities**:
**1. Strategic Planning**:

- Develop and execute comprehensive marketing strategies aligned with company objectives.
- Collaborate with cross-functional teams to ensure marketing initiatives complement overall business goals.

**2. Content Creation**:

- Generate compelling content for various platforms, including website, social media, and promotional materials.
- Ensure content is consistent with brand messaging and resonates with target audiences.

**3. Digital Marketing**:

- Manage and optimise digital marketing campaigns, including SEO, SEM, and social media advertising.
- Stay updated on industry trends and implement innovative digital marketing approaches.

**4. Event Management**:

- Plan and coordinate participation in industry events, conferences, and webinars.
- Represent the company professionally and build relationships with potential clients and partners.

**5. Market Research**:

- Conduct market research to identify trends, competitor activities, and opportunities for growth.
- Analyse data to make informed decisions and adjustments to marketing strategies.

**6. Lead Generation**:

- Implement lead generation strategies to attract and convert potential clients.
- Collaborate with the sales team to ensure a seamless transition from lead to customer.

**7. Brand Management**:

- Safeguard and enhance the company's brand image through consistent messaging and visual identity.
- Monitor online and offline channels to maintain a positive brand reputation.

**Requirements**:
**1. Educational Background**:

- Bachelor's degree in Marketing, Business, or a related field.

**2. Experience**:

- Proven experience in marketing, preferably in the IT services industry.
- Familiarity with B2B marketing and lead generation.

**3. Skills**:

- Strong written and verbal communication skills.
- Proficient in digital marketing tools and platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.

**4. Team Collaboration**:

- Ability to work collaboratively with cross-functional teams.
- Strong interpersonal skills and the ability to build relationships.

**5. Adaptability**:

- Comfortable working in a dynamic and fast-paced environment.
- Ability to adapt to evolving industry trends and technologies.

**Join the team**:

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