Executive Producer

10 hours ago

India Sony Pictures Networks Full time

**POSITION DETAILS
**POSITION TITLE
Executive Producer - On Air Promotions

**NAME
**FUNCTION
Channel Sony Marathi

**SUB-FUNCTION
OAP

**SUPERVISOR POSITION
Associate Creative Director

**SUPERVISOR NAME
Kamlesh Chavan

**GRADE
F1

**LOCATION
Mumbai

**POSITION PURPOSE
This position will be responsible for the execution of the OAP communication in Marathi for all ongoing shows (sustenance), Events, WTPs and New Launch Campaigns within timelines in an interesting manner to garner maximum target audience attention and ensure reach as per channel requirements.

**POSITION SIZE
**FINANCIAL / OPERATIONAL
**NON-FINANCIAL
NA

**DIRECT REPORTEES
0

**INDIRECT REPORTEES
0

**GEOGRAPHICAL COVERAGE
Domestic

**POSITION CONTEXT
The position holder needs the ability to understand the consumer and strike a balance between programming requirements and consumer understanding and deliver the output within timelines.

**POSITION SPECIFICATION
**Education
Graduate in Arts(Language-basis genre), Masters/ Graduation in Design(preferred)

**Experience
5+y ears of OAP experience

**POSITION INTERLINKAGES
**WITHIN THE ORGANIZATION
**OUTSIDE THE ORGANIZATION
- Post Production team
- Programming team
- OAP Operations
- Marketing teams
- Brand Solutions Team
- Music Directors
- DOP
- Art Directors
- Line Producer
- Stylists
- Graphic designer

**TECHNICAL COMPETENCIES
**BEHAVIORAL COMPETENCIES
- Understanding of genre/ industry/culture (Marathi)
- Understanding of consumer profile and preferences
- Ability to conceptualize in short format story telling
- Knowledge of script writing, direction, editing, graphics
- Understanding of brand guidelines
- Sting understanding of aesthetics
- Ability to write a brief (share requirement) with editing, Graphics.
- Creativity and Innovation
- Attention to detail
- Clarity of thought
- Effective execution
- Project management
- Stakeholder Management
- Team Work

**AREAS OF RESPONSIBILITY
**#
**AREA
**KEY ACTIVITIES
**KEY METRICS
- 1- Show Launches- Understand the storyline and characters from the programming team and brainstorm to get clarity on the communication peg
- Share ideas on the campaign idea with the team and devise the detailed concept for the property/campaign
- Get the scriptwriter to write the campaign
- Execution of promo brief based on requirements
- Assist in shoots as required
- Delivering quality output from offline and online edits, audio mixing and graphics
- Design an aesthetic packaging for the campaign
- Devise innovative/ out of the box on air promotion campaigns
- Promo Reach
- Promo as per timeline
- Feedback on the concepts
- At least XX number of promos done differently
- 2- Sustenance- Suggesting promo ideas to programming basis the storyline and high points
- Execution of promo brief based on requirements
- Dispatch of the final output for broadcast
- Ensure that the product dispatched meets the deadline as well as maintains the look and feel of the channel by keeping track of packaging elements (Brand Guidelines).
- Show TRP
- Promo as per timeline
- 3- Brand Campaigns- Festival Packaging: Work on special packaging and campaign ideas during festivals/events(Diwali/ New Year)
- Creating Properties: Work on executing promotion ideas for properties created for promoting the brand or for supporting Sales
- Quality of output

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