Digital Marketing

7 days ago

Rajendra Nagar Patna Bihar, India Dr. Prabhat Memorial Hiramati Hospital Full time

**Performance Marketing**: Manage external partners to run performance marketing campaigns, including display ads, re-marketing, and paid search, ensuring they meet predefined KPIs and maximize ROI**.Digital Strategy**: Develop and implement comprehensive digital marketing strategies to promote the hospital’s services, specialities, and brand, with a focus on patient acquisition, engagement, and retention.
- **Content Marketing**: Oversee the creation of high-quality content, including blogs, social media posts, videos, and newsletters, that highlight the hospital’s specialties, patient success stories, and health tips.
- **Social Media Management**: Manage and grow the hospital’s presence on social media platforms such as Facebook, Instagram, LinkedIn, and YouTube through engaging and informative posts and campaigns.
- **Analytics & Reporting**: Use tools like Google Analytics and other performance tracking tools to measure the effectiveness of digital marketing campaigns. Provide actionable insights to optimize future campaigns.
- **Collaboration**: Work closely with doctors, the marketing team, and external agencies to ensure alignment on all marketing initiatives.
- **Healthcare Campaigns**: Design and execute health awareness campaigns related to various specialties such as cardiology, orthopedics, oncology, etc., to engage with the community.
- **Brand Guidelines**: Ensure that all internal and external communications are consistent with the hospital’s brand guidelines, and provide guidance to internal stakeholders on maintaining brand integrity.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay

Ability to commute/relocate:

- Rajendra Nagar, Patna, Bihar: Reliably commute or willing to relocate with an employer-provided relocation package (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

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