Content Writer

1 week ago

Sahibzada Ajit Singh Nagar Mohali Punjab, India tecHindustan Solutions Full time

Department: Marketing

Type: Full-Time

We are seeking a talented and motivated Content Writer with 2-3 years of experience to join our dynamic team. As a Content Writer, you will be responsible for creating engaging, well-researched, and compelling content that aligns with our brand voice and drives our marketing objectives. You will work closely with the marketing, design, and SEO teams to produce content that resonates with our target audience and contributes to overall business growth.

**Key Responsibilities**:

- **SEO Optimization**: Incorporate SEO best practices into writing, including keyword research, on-page optimization, and meta descriptions to improve search rankings and drive organic traffic.
- **Content Strategy**: Collaborate with the marketing team to develop content calendars and strategies that align with business goals, brand messaging, and audience needs.
- **Research**:Conduct thorough research on industry-related topics to ensure content is informative, accurate, and up-to-date.
- **Editing and Proofreading**: Review and edit content for grammar, clarity, and consistency while maintaining the company’s tone and style guidelines.
- **Brand Voice**: Ensure all content is consistent with the company’s brand voice, style, and messaging across all platforms.
- **Content Performance Tracking**: Monitor content performance through analytics tools, measure effectiveness, and make data-driven improvements to content strategies.
- **Cross-Team Collaboration**: Work with design, marketing, and product teams to create cohesive and integrated content that enhances the user experience and supports business objectives.
- **Social Media**: Assist in creating engaging captions and content ideas for social media channels.

**Qualifications**:

- **Experience**: 2-3 years of proven experience in content writing or copywriting, preferably in a marketing or digital agency environment.
- **Education**: Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
- **Writing Skills**:Exceptional writing, editing, and proofreading skills with attention to detail and grammar.
- **SEO Knowledge**: Experience in writing SEO-friendly content, understanding of on-page SEO principles, and familiarity with tools like Google Analytics, Ahrefs, or SEMrush.
- **Creativity**:Ability to generate creative ideas and adapt writing styles for different audiences and platforms.
- **Time Management**: Strong organizational skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
- **Research Skills**: Ability to conduct thorough research on various topics to create credible and fact-based content.
- **Communication**:Excellent verbal and written communication skills and the ability to collaborate with cross-functional teams.

**Preferred Skills**:

- Familiarity with content management systems (CMS) such as WordPress or HubSpot.
- Experience in content marketing and social media strategy.
- Basic understanding of HTML and web publishing.
- Knowledge of graphic design tools (e.g., Canva) is a plus.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Opportunity to work in a creative and growth-oriented environment.
- Flexible Timings (arrive anytime between 9:15 am to 10:30 am)

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