Market Research Associate

2 weeks ago

Kothrud Pune Maharashtra, India PraisElite Technologies Pvt Ltd Full time

**Market Research Associate (Fresher Position)**

**Location**: Kothrud, Pune
**Employment Type**: Full-Time
**Experience**: Freshers or up to 1 year of experience in market research
**Industry**: IT SaaS

We are looking for a motivated **Market Research Associate** to join our team. This entry-level position is perfect for someone passionate about research and the IT SaaS industry.

**Key Responsibilities**
- **Lead Generation**:

- Identify potential clients and opportunities using tools like Sales Navigator, Apollo.io, and other research platforms.
- Build and maintain a database of prospects with detailed contact and company information.
- **Market Analysis**:

- Research industry trends, competitor strategies, and target market insights to support business development efforts.
- Analyze data to identify key opportunities for growth.
- **Collaboration**:

- Work closely with the sales and marketing teams to align research insights with strategic goals.
- Provide actionable recommendations based on research findings.
- **Data Management**:

- Organize, manage, and update research data in CRM and other tools.
- Ensure accuracy and relevance of all data collected.

**Required Skills & Qualifications**
- Familiarity with tools like LinkedIn Sales Navigator, Apollo.io, or similar research platforms.
- Basic understanding of the IT SaaS industry and its market dynamics.
- Strong analytical and research skills with attention to detail.
- Proficiency in MS Excel, Google Sheets, or similar tools for data organization.
- Excellent communication and report-writing skills.
- Eagerness to learn and adapt in a fast-paced environment.

**Preferred Qualifications**
- Internship or project experience in market research, lead generation, or business analysis.
- Knowledge of CRM tools like HubSpot or Salesforce.
- Awareness of emerging trends and technologies in the IT SaaS sector.

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Market research: 1 year (preferred)
- Sales Navigator: 1 year (preferred)
- Apollo.io: 1 year (preferred)
- CRM: 1 year (preferred)

Work Location: In person

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