Content Coordinator

1 week ago

Delhi, India H&M Full time

Company Description

H&M is a fashion brand, offering latest styles and inspiration for all

**Job Description**:
You contribute to added customer value, a strong brand and increased sales by securing proofreading of copy in external and internal communications. You are also responsible for publishing relevant global and local content on the local social channels and manage the channels in crisis situations. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

**KEY RESPONSIBILITIES**:
**Proof Reading**:

- Based on global guidelines and brand tone of voice, proofread all translated copy and make necessary adjustments to secure a relevant message for customers in the local market
- Proofread all SEO related copy ensuring that the right keywords are used in the local language and through coordination with the global SEO agency
- Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates
- Closely collaborate with Regional Production hub to understand workload and deliver on time

**Social Media Publishing**:

- Be fully immersed in the local daily social publishing plan to understand all global and local content that should be posted on local social pages (Facebook, Twitter)
- Publish global and local content on local social pages (Facebook, Twitter)
- Point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling. Involve relevant stakeholders to take actions accordingly.
- Coordinate with local Media specialists and global Social Media team to help facilitate the best organic social plan

**Local communications support**
- Proofread internal communications material
- Write copy for internal communications related to store information, shop info, local customer communication needs etc
- Coordinate with store teams to secure correct facts and information

**Analysis & Follow up**
- Set follow up KPIs and goals for organic social content
- Conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content
- Drive the local needs related to organic social content reporting and share results and insights with relevant stakeholders on a weekly, monthly and quarterly level

**Qualifications**:

- Minimum of 3 years of experience in copy and social content roles in agency or client side (preferably fashion)
- Used to writing about fashion
- Have worked with publishing of social content in Facebook, Twitter
- Good understanding of marketing content and digital channels
- Structured, organized and efficient
- Good analytical ability and insights driven
- Excellent command over written and spoken English.

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