Content Writer

4 days ago

India Quantum Mutual Fund Full time

3 - 5 years Mumbai

We’re looking for a Senior Content Writer(with Mutual fund industry experience) to research, write, proof - read, and publish on page & off page SEO friendly content.

**Responsibilities**:
KPI - Create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations to engage with users / prospects / customers. Results include increase in CTR%, increase in Avg, time spent on website and higher rankings on focus keywords.
- Create and publish content and market the same with interesting hooks & narratives.
- Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages
- Proofread, re-structure and edit articles by other content writers.
- Should be able to write well-thought-out, on-brand copy/stories/product articles/newsletters for a B2C audience.
- To continuously monitor website traffic across pages and user engagement metrics
- Performing content audits to assess how well existing content is performing. Performing content gap analyses to determine what type of content is missing and what is needed.
- Manage the editorial calendar and ensure timely publication.
- Should anchor and grow social media presence through engaging content across channels - Quora, Facebook, Instagram, LinkedIn, and Twitter
- 5+ years of Digital Content writing & Content Management experience in.
- Sound knowledge of Content Management Systems (CMS), keyword research tools, social media platforms, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

**Qualifications**:

- Excellent writing skills with the ability to simplify complex financial information for a wide range of readers.
- Keen attention to detail and a commitment to producing error-free content.
- Familiarity with style guides and the ability to adapt writing style to meet specific guidelines.
- Ability to meet deadlines and manage multiple writing projects simultaneously.
- Proficiency in using research tools and databases to gather information and data.
- A passion for staying up to date with the latest financial news and trends.

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