Medical Representative
2 weeks ago
A **Medical Representative (MR)** is responsible for promoting and selling pharmaceutical products, medical equipment, or healthcare services to healthcare professionals, such as doctors, pharmacists, and hospitals. Their primary goal is to increase product awareness, answer queries, provide advice, and introduce new products. Here's a detailed job description:
**Job Title**: Medical Representative (MR)
**Responsibilities**:
- **Product Promotion**:
- Promote and sell pharmaceutical or medical products to healthcare professionals (HCPs), such as doctors, pharmacists, and medical staff.
- Ensure that the product's benefits, features, and value are communicated clearly to HCPs.
- **Sales Targets**:
- Achieve or exceed sales targets and market share objectives within the designated territory.
- Identify and capitalize on sales opportunities by understanding customer needs and market trends.
- **Building Relationships**:
- Develop and maintain strong relationships with healthcare providers and key opinion leaders.
- Regularly visit doctors, clinics, hospitals, and pharmacies to present product information and respond to inquiries.
- **Market Analysis**:
- Gather and report feedback from the market regarding competitors’ activities and product performance.
- Conduct market research to identify new trends, customer needs, and potential new clients.
- **Reporting**:
- Maintain detailed records of customer interactions, sales activities, and other important data.
- Report regularly to the sales manager on the progress, challenges, and new business opportunities.
- **Product Knowledge**:
- Stay up-to-date on product knowledge, medical developments, and scientific literature related to the product.
- Ensure compliance with medical and industry regulations.
**Key Skills & Qualifications**:
- **Educational Background**: A bachelor’s degree in life sciences, pharmacy, or a related field is preferred.
- **Sales Skills**: Strong communication, persuasion, and negotiation skills.
- **Knowledge**: Good understanding of medical and pharmaceutical terminology.
- **Analytical Thinking**: Ability to analyze and interpret clinical and sales data.
- **Relationship Management**: Ability to build and maintain professional relationships with healthcare professionals.
**Preferred Experience**:
- Previous experience as a Medical Representative or in pharmaceutical sales is a plus.
- Familiarity with the pharmaceutical industry and healthcare market.
**Experience**:
- Pharma: 1 year (preferred)
Work Location: In person
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