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Digital Marketing

3 weeks ago

Kolkata West Bengal, India EngageMyTalent HR Solutions LLP. Full time

Developing and implementing digital marketing strategies.

Creating and managing online marketing campaigns.

Conducting market research to identify trends and insights.

Allocating marketing investments.

Planning and directing marketing campaigns.

Managing an organization’s website and maintaining it, keeping best practices in mind.

Optimizing content for the website and social media platforms.

Tracking marketing metrics and analyzing digital data to measure marketing success.

Collaborating with internal teams to create landing pages and optimize user experience.

Coordinating with external agencies to execute marketing campaigns.

Staying up-to-date with the latest trends and best practices in digital marketing

**Benefits**:
Bachelor’s degree in marketing, business administration, or a related field. Proven experience as a digital marketer or in a similar role. Experience in creating and managing online marketing campaigns. Experience in conducting market research and analyzing data. Knowledge of website analytics tools (e.g., Google Analytics, WebTrends). Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website and marketing analytics tools. Experience in setting up and optimizing Google AdWords campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in digital marketing.