
Performance Marketing
5 days ago
**Job Summary**:
**Key Responsibilities**:
- Plan, create, and manage paid advertising campaigns on platforms like Google Ads, LinkedIn, Instagram, Facebook, and others
- Monitor and optimize campaign performance to achieve KPIs (click-through rates, conversions, ROI, etc.)
- Manage and grow social media profiles through targeted ad strategies
- Create audience segments and run A/B testing for ads and creatives
- Analyze performance data and prepare regular reports with insights and recommendations
- Work with the design and content teams to create high-performing ad creatives and copy
- Stay updated on platform changes, algorithm updates, and digital trends
- Track budget spend and ensure effective allocation of ad budgets
**Requirements**:
- Proven experience in performance marketing or digital advertising
- Strong knowledge of paid ads on LinkedIn, Instagram, Facebook, and Google platforms
- Experience with tools like Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics
- Strong analytical skills and ability to interpret campaign data
- Creative mindset for developing ad concepts and improving engagement
- Excellent time management and communication skills
- Bachelor's degree in Marketing, Business, or a related field (preferred)
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
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