Avp - Solar

**Biitcode** is urgently hiring an **AVP - Solar** for our reputed client in the **Renewable Energy industry**, based in Pune. Plz find details below**.**

**Position: AVP Solar**

**Location: Pune**

**Requisites**:

- Bachelor’s degree in Engineering, Renewable Energy, Business Administration, or a related field; Master’s degree preferred.
- Proven experience (7+ years) in marketing leadership roles within the solar energy industry, with a focus on PV Solar products.
- Strong understanding of PV Solar technologies, market dynamics, and industry trends.
- Demonstrated success in developing and implementing strategic marketing plans that drive business growth.
- Experience managing digital marketing campaigns and proficiency with digital marketing tools and analytics platforms.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across functions.
- Strategic thinker with strong analytical abilities and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

**Responsibilities**:
**1. Strategy Development**:

- Develop comprehensive marketing strategies to promote PV Solar products and solutions.
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
- Define target market segments and create strategies to penetrate and capture market share.

**2. Brand Management**:

- Develop and maintain the brand identity and positioning for PV Solar products.
- Ensure consistency in messaging and branding across all channels and platforms.

**3. Campaign Management**:

- Plan, execute, and optimize marketing campaigns to generate leads and drive sales.
- Collaborate with sales teams to align marketing efforts with sales objectives.

**4. Content Development**:

- Oversee the creation of compelling content (such as blogs, whitepapers, case studies, videos)

that educates and engages potential customers.
- Ensure content is aligned with marketing goals and effectively distributed through appropriate channels.

**5. Digital Marketing**:

- Monitor and analyze campaign performance, optimize based on insights, and report on ROI.

**6. Partnerships and Collaborations**:

- Identify and develop partnerships with key stakeholders including industry associations, influencers, and media outlets.
- Collaborate with external agencies and vendors as needed to support marketing initiatives.

**7. Budget Management**:

- Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
- Monitor expenses and report on budget performance regularly.

**8. Team Leadership**:

- Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.
- Foster a collaborative and innovative work environment

**Thanks & regards**

**Ashwini Kamble**

**Biitcode**

Pay: Up to ₹1,500,000.00 per year

Application Question(s):

- How much experience do you have in marketing leadership roles within the solar energy industry, specifically focusing on PV Solar products?
- When would you be available to join our team if selected for the position?

Work Location: In person