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SEO Executive

2 weeks ago

Rajendra Nagar Indore Madhya Pradesh, India Ment Tech Labs Full time

**Job Title**:
**SEO Executive (Web3/Blockchain)**

**About the Role**:
We are hiring an **experienced and data-driven SEO Executive** to lead our organic growth strategy for a **Web3/blockchain-based platform**. You’ll work at the intersection of SEO, blockchain innovation, and digital marketing to improve visibility, traffic, and brand authority across search engines.

**Key Responsibilities**:

- Develop and execute on-page and off-page SEO strategies tailored to the **crypto/Web3 ecosystem**.
- Conduct keyword research targeting DeFi, NFTs, DAOs, wallets, and metaverse-related terms.
- Optimize landing pages, product descriptions, and blog content for higher search visibility.
- Collaborate with developers to implement technical SEO best practices (schema markup, mobile-first design, page speed).
- Track SEO KPIs using tools like **Google Analytics, Search Console, SEMrush, and Ahrefs**.
- Build high-quality backlinks via guest posting, partnerships, and community outreach.
- Analyze competitor strategies to identify and leverage growth opportunities.
- Stay updated with crypto trends to develop timely and relevant content strategies.
- Provide monthly SEO performance reports and actionable insights for optimization.

**Requirements**:

- 6 months-2 years of SEO experience (experience with blockchain/Web3 startups is a strong plus).
- Proficient in SEO tools such as **Ahrefs, SEMrush, Screaming Frog, GA4, and GSC**.
- Familiarity with crypto/Web3 terminology like DAOs, DeFi, Layer 1/2, NFTs, staking, etc.
- Strong knowledge of keyword research, link building, and content strategy.
- Basic understanding of **HTML/CSS** and website structure from an SEO perspective.
- Excellent communication skills—both written and verbal.
- A self-starter with a strong interest in blockchain and emerging technologies.

**Preferred Qualifications**:

- Google Analytics and SEO certification.
- Experience in content-led SEO or programmatic SEO.
- Understanding of dApps, blockchain ecosystems, and crypto audiences.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person