Digital Marketing and SEO

**Job Overview**:
We are seeking a dynamic and experienced Senior Digital Marketing Manager with 7-8 years of hands-on experience in executing and leading digital marketing strategies. This individual will be responsible for driving our digital marketing efforts across various channels, optimizing campaigns, and leading a team to ensure all initiatives align with the company’s growth objectives.

**Key Responsibilities**:

- **Strategy Development and Execution**:

- Lead the development, implementation, and optimization of digital marketing strategies to drive brand awareness, engagement, and conversion across multiple online channels.
- Analyze the market landscape, target audience, and industry trends to inform digital strategies.
- **Campaign Management and Optimization**:

- Manage and optimize paid media campaigns, including Google Ads, Facebook Ads, LinkedIn, and other paid media channels, to ensure maximum ROI.
- Oversee content creation, ensuring alignment with brand messaging and audience preferences.
- Track and analyze campaign performance metrics, providing actionable insights to stakeholders.
- Manage A/B testing and other optimization methods to improve campaign performance continuously.
- **Team Leadership and Collaboration**:

- Lead and mentor a team of digital marketing specialists, ensuring effective execution of marketing campaigns.
- Collaborate closely with the creative, content, and design teams to produce high-quality marketing materials.
- Work with other departments like sales, product, and customer service to align marketing strategies and ensure seamless execution.
- **Analytics and Reporting**:

- Use data analytics tools such as Google Analytics, Adobe Analytics, or similar to monitor website traffic, engagement, and conversion metrics.
- Prepare and present detailed performance reports, highlighting key insights and opportunities for improvement.
- Monitor SEO performance, leveraging tools like SEMrush, Ahrefs, or Moz to improve website rankings.
- **Budget Management**:

- Develop and manage the digital marketing budget, ensuring the effective allocation of resources across channels to achieve desired results.
- Maintain accurate records of spend, ensuring campaigns are delivered within budget and achieve KPIs.
- **SEO & Content Strategy**:

- Oversee the execution of on-page and off-page SEO strategies to increase organic search visibility and improve search engine rankings.
- Develop content strategies that align with brand goals, targeting customer needs, and optimizing for SEO.
- Ensure that content is relevant, engaging, and optimized for different platforms.
- **Customer Retention and Growth**:

- Use data-driven insights to recommend improvements to customer journeys and enhance the user experience.
- **Stay Updated with Industry Trends**:

- Stay up-to-date with the latest digital marketing trends, tools, and best practices to keep the company’s digital marketing strategy competitive.
- Attend industry conferences, webinars, and training to continuously improve skills and knowledge.

**Skills and Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, or related field. Master’s degree is a plus.
- **Experience**: 7-8 years of digital marketing experience with proven expertise in running campaigns across multiple platforms.
- **Leadership**: Experience leading and managing a team of digital marketers or cross-functional teams.
- **Analytical Skills**: Expertise in data analysis and using insights to improve marketing performance and ROI.
- **Communication**: Strong written and verbal communication skills, with the ability to present and explain strategies and performance reports to senior leadership.
- **Project Management**: Strong organizational and time-management skills with the ability to manage multiple projects and meet deadlines.

**Preferred Qualifications**:

- Experience in B2B or B2C marketing (depending on the company’s target audience).
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Experience with CRM systems and customer segmentation.
- Certification in Google Ads, Google Analytics, or other digital marketing tools.

**Personal Attributes**:

- Self-motivated, goal-oriented, and able to work independently.
- Creative thinker who can develop innovative marketing strategies.
- Strong problem-solving skills and ability to work under pressure.
- Collaborative team player with a proactive attitude.

**Key Performance Indicators (KPIs)**:

- Campaign performance metrics (CTR, CPC, ROI).
- Website traffic growth (organic, paid, and social).
- Conversion rate improvements.
- Social media engagement (likes, shares, comments).
- SEO rankings and improvements.

Pay: Up to ₹80,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person