Pf- Logistics

**Designation**:Officer

**Updated**:April 17, 2025

**Location**:Rajasthan, India

**Organization**:Cement

**Job Purpose**:
To Work as an important Supply Chain Management Resource to manage all sort of Material movement across India ensuring timely availability of material ( as per Pan India Sales targets),
This Job Purpose also requires me to work as a use full link between Marketing Function and Logistics Function in order to bring synergy effect for Material movement planning.
Through this Job Function We can also ensure timely and cost effective movement of Goods on OTIF(On time In Full) Principal,
Execute the logistics plan at a Pan India level, ensuring timely and cost-effective delivery of product to depots/ direct customers across the Pan India.

**Job Context & Major Challenges**:
Job Context:

- 1] Birla White is the largest single location Manufacturer of White Cement in the country. Also manufacturer of WallCare Putty. The manufacturing / packing facilities are located at (a) Kharia Khanghar (Mfg.), District Jodhpur, Rajasthan; (b) Katni (Mfg.), District Katni, Madhya Pradesh and (c) Bagru (Packing), District Jaipur, Rajasthan.
With these three facilities Birla White caters to 86 Depots and more than 500 district Pan India, with Overseas operations in Nepal, Bhutan, Bangladesh & GCC.
2] Products are WallCare Putty, White Cement, Level Plast, Textura & Wall Primer.
3] Gross Revenue (approx.) '“ Rs. 2500 Crores / Annum (FY16).
4] Major Competitors are a) JK White Cement b) Asian Paints c) Walplast
5] Technology used MS Office, FOIS system to track rake movement.
6] Increasing Criticality owing to Expansion and increase in Volumes of Wall Care Putty and on the other with limited capacity of White Cement available. Movement of material is challenging task due to the higer no. if SKU's. The challenge gets multiplied with the dynamics and uncertainties of competitive market conditions wherein, the logistics & dispatch plans are not static in a given period. The uncertainties arising out of external factors (like change in fuel prices, local logístical advantages of competitors in specific markets, troughs & crests in monthly off-take of Stockists linked to ongoing market-demand, road transporters strike, impact of seasonality on availability of adequate means of transportation etc.) lead to daily fine-tuning of dispatch plan and coordination with various internal customers/ external agencies so that the Monthly/ Quarterly/ Yearly Sales target are met. Also, the coordination task with relevant All-India offices of CONCOR/Railway (tasks like rake-planning & transhipment planning, control of financial liabilities arising out of damages/ ground-rents/ penalties/ demurrages, maintaining cordial relations with key-decision-makers and staff in CONCOR & Indian Railways etc.), demands dedicated focus and highly effective coordination & interpersonal skills. Creating and Presenting All India MIS with relation to sales,Market Share,Growth,Target Vs Actual. Compiling, analysing and presenting Competitor details to FH(M) in order to keep a tab on competitor movement in Market. Placement of order plan as per JDA's SCS plan in order to keep availability of Material in Depot.

Major Challenges:

- Internal:

- 1. Uncertain market conditions impacting the variables of transportation/ movement of goods.
2. Manage On-Time, In-Full delivery of all the SKU (Stock-keeping Units) with a constant review & control of - dispatch plan, transit-time in shipment of goods, damages, withheld material at Container Yards etc.
3. Effective coordination with all the internal/ external touch-points so as to maintain high level of customer satisfaction, especially on the parameter of OTIF Delivery.
4. To streamline daily dispatch plan in a manner that it doesnt affect the monthly/ quarterly/ yearly sales target of Marketing-function.
5. To assist Marketing Head in preparing near-accurate monthly sales budget of the entire product-mix so that the production-planning & logistics-planning are well aligned and deviations are minimized.
6. Managing Supply routines as per Bucket Sale schedule.
7. Ensuring Rake Availability so that required Supply chain should not be disturbed in case of Peak or increased demand.

External:

- 1. Being a Govt Organisation Coordination and communication with Railways and CONCOR requires lots of Persuasion, and other liasoning skills.
2. Ensuring Movement of Material even in case of Stabling of rakes, for this lots of repo building with Concor and Railways Is required.

**Key Result Areas**:
**KRA (Accountabilities) (Max 1325 Characters)**

**Supporting Actions (Max 1325 Characters)**
- KRA1
- CUSTOMER SATISFACTION
- CUSTOMER SATISFACTION

1. Ensure timely dispatch of material, as per Customers plan, through daily follow-up & coordination with Logistics (Kharia)
2. In pro-active coordination with the concerned sales team, ensure that the Optimum Stock Level in the Depots (Godowns) is maintained so that the Cus