Digital Marketing
2 weeks ago
1 job Openning | 1+ Years Exp | on-site
**About This Role**:
Manages internet pay-per-click advertising campaigns including the strategy, design, implementation, search engine optimization (SEO), and analysis of ad performance.
**Key Result Areas**:
Develop & recommend paid digital marketing strategies/campaigns to generate leads and ROI
Hitting monthly traffic, spend and leads targets while keeping cost lower
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search/social campaigns
Manage tasks for PPC, SEM, Display, Paid Social
Work on multiple campaigns for social media profile improvements, run campaigns, increase organic traffic and followers
Coordinate with coders, video editors, and graphic designers to optimize sales funnels, create ad campaigns, and design A/B tests
Take active participation in the landing page or funnel design, and social graphics design for improved conversion rates
Do competition analysis and recommend strategies to management
Manage workflow, processes, and policies that impact the Paid Campaigns
Creating ad copy, headlines, imagery, and videos for advertisements
- Maintain reporting dashboards and present performance and insights.**Criteria for selection**:
Good experience running performance marketing campaigns in paid search and social.
Must have a comprehensive knowledge of Google PPC/ Ads Manager / Social Ads Manager and must be able to effectively establish and scale campaigns on these platforms
Experience in using Google Tag Manager and driving performance through analysis of Google Analytics, Google Data Studio, Google Optimize, and other tools
Experience working in a digital agency or IT firm
Must be able to present KPIs - traffic, conversions, CPA, CPC for different channels
- Must have managed campaigns of $5K - $15K / monthly
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