Content Writer

ID000068

FULL-TIME

GURGAON

6-7 YEARS

**Primary and Must have skills**:

- Creating original and creative content
- Content research and strategy
- Content team management
- Content quality checks
- Adaptability to different writing styles
- Good SEO Knowledge
- Knowing the brand voice
- Must have worked on Case studies, Story writing and Leadership articles / communications. Preferably someone with good readership on personal writing (blogs, video related work, case studies, videos, texts)

**Good to have skills (secondary)**:

- Good grasping power
- Self-confidence to learn and do anything
- Willingness and passion to keep growing and learning
- Love for education and educational content

**Personality profile**:

- Non Distracted & Focussed
- Analytical, Problem-solving and Calculative aptitude
- Humility to Learn, share & keep improving
- Professional, Organized & a Team Player
- Understands importance of excellent and proactive communication in all formats

**About iDream Education**
- iPrep Digital Class for Smart Classrooms
- iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
- iPrep PAL for Personalized Adaptive Learning
- iPrep Tablets for Preloaded Learning Devices with Monitoring
- iPrep App for a one stop learning platform across Android, iOS and Web

**Through iPrep, iDream Education empowers teachers and students, both in schools and at homes to Learn Unlimited.**

**Skills, Experience & Personality Fitment for this Profile**
- Proven work experience as a Content Writer, Copywriter, or similar role
- An understanding of keywords and meta tags. Ability to write product titles, meta tag descriptions, alt tags for images, etc.
- Should be able to spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Ability to write in various formats and styles for multiple audiences
- Ability to work independently as an entrepreneur with little or no daily supervision
- Should be able to lead client engagements for briefs that focus on content. Collaborate with business leads to deliver outstanding messaging for campaigns, websites, print, reports and social media
- Ability to work on multiple projects with different objectives simultaneously
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint

Personality Traits we respect - An undistracted mind, an aspiration for holistic growth, humility and self confidence to learn and do anything.

**Role and Responsibilities of this Profile**
- Develop, write, proofread, and copy edit content across a variety of digital channels and assist, as necessary, in the copyediting of other editorial and marketing collateral
- Follow a Social calendar, collaborating with the business team to ensure messaging and narrative are well established
- Provide content for various Social Media platforms, including websites, product notes, graphics, videos, blogs, including press releases, customer success stories, one-pagers, slide presentation copy, and more
- Design catchy taglines, luring blogs, and well-drafted articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Work with a cross-functional team of social media/PR experts, designers, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short
- and long-term needs, establishing production schedules by collaborating with business and department heads, designers, and production departments
- Review and approve copy developed by the team
- Produce fresh, innovative work that translates complex ideas into compelling print materials including opinion pieces, articles for magazines, newsletters and reports for internal stakeholders
- Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar
- Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, case studies, story writing and leadership articles / communications
- Build out strategic copy landing pages and website pages. Ensure all-around consistency (style, fonts, images, and tone)
- Coordinate with marketing and design teams to illustrate articles
- Update website content and copy as needed including building landing pages

**Some Important Aspects of this Profile you should know**
- This role would involve a lot of self-driven sharp and focussed work with end-to-end responsibility of the products.
- We are in a fast growth phase and therefore the need of the hour is a hands-on and fast paced approach to work with best of skills/communication and discipline.
- This role suits you best if you wish to do deep a