Marketing Expert

**Key Responsibilities**
Lead Generation & Growth
- Develop and execute comprehensive lead generation strategies across digital channels
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
- Create and implement SEO strategies to improve organic visibility
- Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
- Develop compelling content strategies that resonate with Middle East businesses
- Create case studies, whitepapers, and thought leadership content
- Manage social media presence and engagement strategies
- Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
- Plan, execute, and optimize multi-channel marketing campaigns
- Monitor and report on campaign performance using analytics tools
- Manage marketing budgets and ROI optimization
- A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
- Conduct market research and competitive analysis in the Middle East region
- Identify new market opportunities and target segments
- Collaborate with sales team to align marketing efforts with business objectives
- Support business development activities and client relationship building Marketing Operations
- Maintain marketing documentation, SOPs, and workflow processes
- Manage vendor relationships for specialized marketing services
- Coordinate with internal teams (design, development, operations) for integrated campaigns
- Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 3-5 years of experience in B2B marketing, preferably in technology/digital services
- Proven track record of generating qualified leads and driving revenue growth
- Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
- Experience with CRM systems and marketing automation platforms - Excellent written and verbal communication skills in English Preferred

**Qualifications**
- Experience in the Middle East market (UAE and Saudi Arabia)
- Background in technology services, software development, or digital transformation
- Experience with marketing in regulated industries or government projects
- Certifications in Google Ads, Meta Blueprint, or HubSpot
- Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
- Lead generation quantity and quality (MQLs, SQLs) - Campaign ROI and cost per acquisition
- Website traffic growth and engagement metrics - Brand awareness and market share growth
- Content engagement and conversion rates
- Marketing contribution to revenue pipeline

**What We Offer**
- Competitive salary package
- Professional development opportunities (10-20% time for learning)
- Access to modern marketing tools and technologies
- Collaborative, growth-oriented work environment
- Opportunity to build marketing function from ground up, Direct impact on company growth and expansion

**Requirements**:
Lead Generation & Growth
- Develop and execute comprehensive lead generation strategies across digital channels
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
- Create and implement SEO strategies to improve organic visibility
- Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
- Develop compelling content strategies that resonate with Middle East businesses
- Create case studies, whitepapers, and thought leadership content
- Manage social media presence and engagement strategies
- Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
- Plan, execute, and optimize multi-channel marketing campaigns
- Monitor and report on campaign performance using analytics tools
- Manage marketing budgets and ROI optimization
- A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
- Conduct market research and competitive analysis in the Middle East region
- Identify new market opportunities and target segments
- Collaborate with sales team to align marketing efforts with business objectives
- Support business development activities and client relationship building Marketing Operations
- Maintain marketing documentation, SOPs, and workflow processes
- Manage vendor relationships for specialized marketing services
- Coordinate with internal teams (design, development, operations) for integrated campaigns
- Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 3-5 years of experience in B2B marketing, preferably in technology/digital services
- Proven track record of generating qualified leads and driving revenue growth
- Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
- Experience w