Search Engine Optimization Executive

Job description

A Search Engine Optimization (SEO) Executive is responsible for developing and implementing strategies to improve a website's visibility and organic search rankings on search engines. They work closely with the marketing team to optimize website content, analyze data, and monitor performance to drive organic traffic and improve user experience. Here is a comprehensive job description for an SEO Executive:
Role: SEO Executive

**Responsibilities**:
1. Develop and implement effective SEO strategies to improve organic search rankings and increase website visibility.
2. Perform keyword research to identify target keywords and create content optimization plans.
3. Optimize website content, including meta tags, headers, URLs, and internal linking structure, to improve search engine crawlability and user experience.
4. Conduct on-page and off-page optimization activities, including link building, social bookmarking, guest blogging, and directory submissions.
5. Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console) to identify areas for improvement.
6. Track, report, and analyze website rankings, traffic, and conversions, providing regular performance reports to the marketing team and management.
7. Stay updated with industry trends, search engine algorithm updates, and best practices to adapt SEO strategies accordingly.

8. Collaborate with web developers, content writers, and graphic designers to ensure SEO best practices are implemented during website development and content creation.
9. Conduct competitor analysis to identify SEO opportunities and develop strategies to outrank competitors.
10. Optimize local search presence and manage local listings on search engines and directories.
11. Research and recommend new SEO tools and techniques to enhance
SEO performance.
12. Stay informed about emerging trends in digital marketing, including voice search, mobile optimization, and user experience, and incorporate them into
SEO strategies.
13. Work with cross-functional teams to optimize website architecture, user experience, and conversion rates.
14. Stay updated with the latest industry news, search engine guidelines, and algorithm changes to proactively address any potential SEO issues.
15. Collaborate with the content team to ensure the creation of high-quality, keyword-rich, and engaging content.
16. Provide SEO guidance and support to other teams and departments within the organization.
17. Conduct periodic website audits to identify technical issues and recommend solutions.
18. Implement and monitor local SEO strategies, including managing online reviews and local directory listings.
19. Stay informed about the latest SEO tools, trends, and industry updates to continuously improve SEO strategies and stay ahead of the competition.
20. Stay updated on the latest developments in search engine marketing
(SEM), pay-per-click (PPC) advertising, and social media marketing to integrate SEO efforts with other digital marketing initiatives.

**Requirements**:
1. Proven experience as an SEO Executive, SEO Specialist, or similar role with 2+ years experience in an agency or client site.
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with SEO tools, such as Google Analytics, Google Search
Console, SEMrush, Moz, or similar platforms.
4. Strong analytical skills to analyze data, identify trends, and make data
- driven decisions.
5. Excellent understanding of on-page and off-page optimization techniques.
6. Proficient in HTML, CSS, and JavaScript as they relate to SEO.
7. Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
8. Attention to detail and the ability to work in a fast-paced, deadline-driven environment.
9. Knowledge of content management systems (CMS) and website development processes.
10. Familiarity with local SEO and the ability to optimize websites for local search.
11. Up-to-date with the latest trends and best practices in SEO and digital marketing.
12. Degree in Marketing, Communications, or a related field (preferred).
Industry

Industry: Retail
Employment Type: Full-time

**Salary**: ₹20,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 2 years (preferred)

**Speak with the employer**
+91 9051154025