Media Buyer

5 days ago

Mumbai, India Vasmi Group Full time

**About the role: Media Buyer**

We are looking for a skilled Media Buyer for Marketers who can optimize ad exposure and add value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

**Responsibilities**:
Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.

Proofreading advertising material before launching campaigns.

Coordinating and overseeing the development and launch of campaigns

Run Google Ads, and Fb ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.

Creating & Managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads

Have run lead generation ads and sales ads and also generated revenue from them.

Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience

Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns

Collaborate with cross-functional teams to develop creative solutions to address client’s business challenges well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

**Requirements**:
You have 2+ years in Paid Media buying.

Prior Experience in Running Google or Facebook Advertising Campaigns.

Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite

The ability to collaborate with others and work as part of a team.

Exceptional organizational and project management skills.

Strong communication and networking abilities.

**Salary**: ₹550,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Media buying: 2 years (required)

Work Location: In person

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