Social Media Strategist

4 days ago

Bodakdev Ahmedabad Gujarat, India Rivulet IQ Private Limited Full time

**Job Title: Social Media Strategist**

**Location**: Ahmedabad

**Job Type**: Full-time

**Working Hours**: 11:00 AM IST to 8:00 PM IST

**About role**

We are looking for a skilled and strategic Social Media Strategist to lead and execute impactful social media campaigns for both our in-house brands across the Indian and US markets. This role is ideal for someone who thrives on data-driven storytelling, understands diverse audience behaviors, and knows how to align content strategy with business objectives. You’ll be responsible for building a strong social presence, driving engagement, and supporting brand visibility and lead generation through intelligent content planning, timely execution, and cross-functional collaboration.

**Responsibilities**:

- Develop and execute tailored social media strategies for both Indian and US markets to build brand presence, drive engagement, and support lead generation.
- Manage and grow social media accounts across platforms like Instagram, Facebook, LinkedIn, Twitter, and others.
- Plan and oversee content calendars, ensuring alignment with marketing goals, seasonal relevance, and brand tone.
- Collaborate with internal teams including content creators, designers, and marketers to produce engaging and visually appealing content.
- Launch and monitor social media campaigns, adjusting based on performance analytics and industry trends.
- Track KPIs and engagement metrics using analytics tools; report performance insights and optimize future content accordingly.
- Stay informed about platform updates, audience behaviors, and emerging trends to keep strategies innovative and relevant.
- Monitor and engage with social media communities, responding to comments, messages, and inquiries to maintain a positive brand reputation.
- Ensure consistency in messaging, tone, and visual style across all platforms.

**Desired Skills**:

- Minimum 5 years of experience in social media strategy, content planning, and campaign execution.
- Proven ability to plan and manage content across multiple platforms with a consistent voice and approach.
- In-depth understanding of social media algorithms, engagement tactics, and community building strategies for Indian and US audiences.
- Proficiency with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics etc.).
- Strong communication and creative writing skills, with the ability to tailor messaging based on platform and audience.
- Experience handling multiple accounts and delivering under tight deadlines.
- Strategic thinker with a hands-on attitude and results-oriented mindset.

**Nice to Have**
- Prior experience working with US-based B2B service companies or digital agencies.
- Exposure to paid social media campaigns and performance optimization techniques.
- Basic knowledge of graphic design tools like Canva or Adobe Creative Suite.
- Familiarity with influencer collaboration strategies or community-based marketing.

Pay: ₹30,000.00 - ₹80,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

**Experience**:

- Social media marketing: 4 years (required)

Work Location: In person

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