Nsdm
1 day ago
Job Description: Sales Capability Development - Design & roll out training modules for SOs, ASMs, and frontline field force (induction, functional, and refresher). - Partner with HR and RSM//'s to conduct capability gap analysis. - Implement structured on-the-job coaching tools and tracking mechanisms. Performance Management - Own and drive sales KPIs (distribution, call productivity, strike rate, bill cut efficiency, etc.) through data-driven reviews. - Build and institutionalize performance trackers, dashboards, and scorecards at regional and national levels. Processes & Tools - Standardize Sales Operating Processes (SOPs) across zones/regions. - Collaborate with IT/Tech teams for automation and digitization of sales tools (DMS, Bizom, etc.). - Ensure adoption and compliance of sales systems across the hierarchy. Collaborate with business partners to plan and implement organizational changes Sales Execution Excellence - Design and audit Perfect Store / Must-Win Execution Standards. - Roll out visibility programs, in-store execution audits, and market working norms. - Anchor national sales contests, incentive plans, and engagement programs. Go-To-Market (GTM) Projects - Support GTM strategy by driving effective implementation at the frontlines. - Align internal stakeholders (Marketing, Trade Marketing, SCM) for seamless sales interventions. - Lead pilots for productivity enhancement (cluster models, beat optimization. Qualifications & Experience: - MBA (Sales/Marketing) from a reputed institute. - 8-12 years of FMCG sales experience, with at least 3-4 years in a capability-building / sales development role. - Strong understanding of GT/MT operations, field realities, and sales automation tools. Key Competencies: - Strategic Sales Thinking - Execution Rigor - Capability Building - Data Analytics & KPI Management - Project Management - Stakeholder Management - Coaching & Influencing Skills