SEO and Paid Ads Executive

1 week ago

Gandhinagar, India Swan Investment Full time

Position: SEO and Paid Ads Executive
Experience: 2 Years
Employment Type: Full-Time
- Job Overview:
Key Responsibilities:
SEO Responsibilities:

- Conduct keyword research and competitive analysis to guide content strategy.
- Optimize website content, meta tags, URLs, and images for better rankings.
- Monitor and improve organic search rankings and website performance using tools like Google Analytics, Search Console, SEMrush, or similar.
- Develop link-building strategies to improve domain authority.
- Perform regular technical SEO audits and recommend fixes.
- Collaborate with content writers and web developers for on-page and off-page optimization.

Paid Ads Responsibilities:

- Plan, execute, and manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.
- Conduct A/B testing for ad creatives and landing pages.
- Optimize campaigns for performance KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
- Monitor budget and adjust bids to gain better ROI.
- Generate weekly/monthly reports to measure performance and suggest improvements.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Coordinate with the content, design, and development teams to ensure cohesive marketing efforts.
- Prepare and present detailed reports on campaign performance and KPIs.

Required Skills and Qualifications:

- Bachelor's degree in marketing, Communications, Business, or a related field.
- Minimum 2 years of proven experience in SEO and Paid Ads (Google Ads, Meta, etc.)
- Strong understanding of current SEO practices, Google algorithms, and paid media strategy.
- Experience with tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Search Console, SEMrush/Ahrefs, and Google Tag Manager.
- Analytical mindset with strong Excel/reporting skills.
- Ability to manage multiple campaigns and deadlines effectively
- Creative thinking and problem-solving abilities.

Nice-to-Have Skills:

- Proficiency in English
- Experience with affiliate marketing or influencer marketing campaigns.
- Experience running Google Ads and Facebook/Meta Ads with a focus on performance and lead gen.
- Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics.
- Solid knowledge of HTML/CSS basics, WordPress, and schema markup.

What We Offer:

- Competitive salary and performance-based incentives.
- A collaborative and innovative work environment.
- Opportunities for professional development and training.

How to Apply:
Schedule:

- Day shift

Work Location: In person

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