B2b/b2c Content Writer for Digital Marketing Agency

Pulp Strategy is looking for an analytical thinker 8-10 years’ experience with an audience-first

control of a brands online voice and build brand awareness and loyalty. This role is perfect for

absorb, analyze, and understand new information, technologies, and practices quickly.

As a B2B Content lead, you will have the opportunity to work on content creation for some of the

largest B2B brands in the world. The responsibilities will involve creation of well-researched,

from time to time. Besides this, you will help the team to develop content ideas that can help us

engage CXO’s, partners and other B2B audiences.

Reporting of the role

This role reports to the VP content,

3 best things about the job:

- You get to work on iconic brands with an award-winning team
- Entrepreneurial environment with high growth opportunities and intellectual freedom.
- Fun on the job, with an extremely spirited and talented team

Measures of success
- In three months, you would have:

- Complete knowledge of the categories of Key accounts
- Created high quality well researched, whitepapers and case studies.
- Support the business & business team to develop and sell digital communications

strategy based on brand understanding, consumer insights, content research and

market/media dynamics.
- Able to understand agency and client working style and deliver on his/her day-to-day

requirements
- Independently work on tools needed to build data driven creative campaignsB2B

content.
- Participated in creating content strategies for B2B content marketing.
- Participated in idea generation sessions

In six months, you would have:

- Developed and see at least 3 key strategies being implemented in your key accounts
- Developed a good client relationship, and trust through your writing.
- Mentored younger writers to deliver high quality well researched content
- Proactively taking initiatives for sharing additional information with team and client
- Codify learnings and best practices on content across platforms.
- Identify meaningful trends to bet on, for content marketing.
- Prepared and submitted award entries.

In 12 months, you would have:

- Worked on end-to-end award-winning solutions and campaigns
- Led key client pitches with the business ream leading to additions to the agency client

portfolio.
- Creating strategies along with cross teams and seamlessly integrating digital, on
- ground, and branded content for brands.

Some of the things we’d like you to do:
Digital Landscape & content landscape understanding
- Strong understanding of the digital platforms
- Linked in, Google, AdWords,

Programmatic & SEO
- Comfort and experience with B2B, content strategy.
- Quick thinking and speedy content delivery.
- Good research capabilities
- Clear understanding and experience of Business, Technical, financial, and custom

content.
- Content Strategy: Based on market trends, proposition maturity, brand narrative and

channel strategy, in partnership with the Business Marketing teams, you will define and

develop content strategy for various clients.
- Content Generation: Create digital content across channels - website and social media for

B2B Clients. As the content marketing lead, you will be responsible for ensuring that

relevant messages are highlighted to the target audience, and business KPI’s met.

Understanding Client Business
- and long-term

objectives
- Understanding the brief and campaign objectives from the client
- Identify key audiences - sizing and profile using data points, to determine whether

given audience and content can achieve the client’s business objective

A Bit About Yourself
- Experience: 8-10 years in B2B content planning and writing including client advisory
- Create and implement a content strategy to drive awareness, leads and conversions
- Mentor with junior content creators, and create high quality content for clients
- Brainstorm and pitch original content ideas aligned with vendor messaging, content

strategy, roadmap and mission
- Create high-quality short and long form content for multiple channels, including blogs,

EDM’s newsletters, case studies and webinars, and develop new ideas along the way
- Identifying and gathering relevant topics and searching for data to support your writing
- Repurpose long-form content pieces to other formats and/or for additional channels
- Describing product features, tutorials, and explainers etc
- Website/Landing Pages
- Proven problem-solving skills and ability to think outside of the box Ability to work

independently and collaborate in a team environment
- Highly articulate, story-telling capability
- Self-motivated, proactive, highly organized, and drives for business results with

urgency
- Able to design, implement, content strategy, and analyze primary consumer research

with mínimal supervision

Minimum qualifications:

- MBA or master’s degree in mass communications
- 7-9 years’ experience

experience preferred

**Sal