
PPC Executive
1 week ago
**Job Summary**:
**Key Responsibilities**:
- Plan, create, manage, and optimize PPC campaigns on Google Ads, Facebook/Instagram (Meta), YouTube, LinkedIn, etc.
- Conduct keyword research, ad copy creation, A/B testing, and audience targeting.
- Monitor campaign performance daily and adjust strategies based on insights and analytics.
- Manage campaign budgets, bids, and pacing to ensure optimal ROI.
- Set up conversion tracking using Google Tag Manager, Pixels, UTM parameters, etc.
- Analyze and report on key performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Collaborate with content, design, and SEO teams to align paid campaigns with overall marketing strategy.
- Stay up-to-date with platform updates, digital trends, and industry best practices.
Pay: ₹15,000.00 per month
Work Location: In person
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