SEO Content Writer

**Job Title: SEO Content Writer**

**Location**: Zucol Group - Gurugram
**Department**: Marketing / Content

**About Us**: Zucol is a dynamic and innovative company committed to delivering high-quality content and digital experiences. We're looking for a talented SEO Content Writer to join our team and help create compelling content that drives traffic, engages users, and supports our brand’s growth.

**Job Overview**:
The SEO Content Writer will be responsible for creating optimized, high-quality written content that ranks well on search engines, drives organic traffic, and meets the needs of our target audience. This role requires a solid understanding of SEO principles, keyword research, and content writing, as well as the ability to produce content that is both informative and engaging.

**Key Responsibilities**:

- Research, write, and edit high-quality, SEO-optimized content for blogs, articles, web pages, product descriptions, and other digital formats.
- Perform keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush, and integrate keywords naturally into content.
- Develop content strategies based on SEO best practices to improve website rankings and drive organic traffic.
- Collaborate with SEO and marketing teams to create content that supports marketing goals and enhances the user experience.
- Ensure all content adheres to the company’s tone of voice, brand guidelines, and style.
- Conduct thorough research on industry-related topics to ensure content accuracy and relevance.
- Optimize existing content for improved SEO performance (on-page optimization, meta tags, image alt texts, etc.).
- Monitor content performance using analytics tools like Google Analytics, and recommend adjustments to improve traffic, rankings, and engagement.
- Stay updated on SEO trends and best practices to continuously improve content strategies and writing techniques.

**Qualifications**:

- Proven experience as an SEO Content Writer or similar role with a strong portfolio of published work.
- In-depth knowledge of SEO techniques, keyword research, and SEO content optimization strategies.
- Proficient in content management systems (CMS), such as WordPress, and familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Excellent writing, editing, and proofreading skills, with strong attention to detail.
- Ability to work independently and as part of a team, managing multiple projects and deadlines.
- Strong research skills and ability to write on a variety of topics.
- Familiarity with content strategies and user engagement principles.
- Bachelor’s degree in English, Communications, Marketing, or related field (preferred).

**Preferred Skills**:

- Knowledge of HTML, CSS, and basic web design principles.
- Familiarity with backlinking and off-page SEO strategies.
- Understanding of user intent and how it applies to content creation.

**Why Join Us**:

- Competitive salary and benefits.
- Opportunity to work in a collaborative and creative environment.
- Career growth opportunities within a rapidly expanding company.

Pay: ₹18,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Paid time off

Schedule:

- Day shift

Application Question(s):

- Our salary budget is maximum 20k in hand, if you are comfortable then only apply.
- Interview mode is f2f only, if you are comfortable then only apply.

**Experience**:

- Content writing: 1 year (required)

**Language**:

- English (required)

**Location**:

- Gurugram, Haryana (required)

Work Location: In person