Performance Marketing Intern

5 days ago

Bengaluru Karnataka, India Lokal App Full time

**Job Requirement - Performance Marketing Intern**

**What is Lokal**

We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date.

Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in Forbes 30 under 30 Asia 2020. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users.

We are being heard: Inc 42, Forbes, Economic Times

**Key Responsibilities**:

- Create engaging ad content tailored to Tamil or Kannada audiences.
- Assist in the end-to-end execution of performance marketing campaigns.
- Optimize ads to improve performance metrics, including CAC and ROI.
- Collaborate with the creative and analytics teams to ensure cohesive strategies.
- Analyze campaign data and provide actionable insights to enhance results.

**Requirements**:

- Fluency in reading and writing Tamil or Kannada is mandatory.
- Passion for content creation and digital marketing.
- Strong analytical skills and attention to detail.
- Basic understanding of ad platforms like Meta Ads and Google Ads (preferred but not mandatory).
- Excellent communication and teamwork abilities

**Benefits**
- Hands-on experience in performance marketing for a fast-growing startup.
- Opportunity to create real impact by contributing to vernacular advertising.
- Exposure to cutting-edge tools and marketing strategies.
- A collaborative and supportive environment to learn and grow.

Location: In-office
Duration: 6 months

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