Digital Marketing Expert

2 weeks ago

Ahmadabad Gujarat, India Innovative Glance Full time

**Responsibilities**:

- Maneuver digital marketing campaigns through all areas of the project life cycle.
- Clearly understand and implement digital marketing campaigns which fit client needs.
- Provide analytical reporting of campaigns to stakeholders.
- Creating, developing & implementing effective long and short-term paid search strategies with good ROAS.
- Managing PPC budgets while strengthening platform accounts and key client relationships.
- Executing & optimizing multiple PPC campaigns simultaneously.
- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
- Targeting selected groups through keyword and audience research.
- Managing and editing campaign budgets and adjusting bids to optimize ROAS,
- Tracking daily, weekly & monthly KPIs to identify improvement opportunities or more efficient spending.
- Reporting KPIs to management regularly via various dashboards.
- Producing engaging, clear, and concise copy for campaigns.
- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
- Reducing the risk of click fraud and irrelevant spending.
- Global experience is a must.

**Qualifications**
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM Strong written, verbal, and collaboration skills

**Salary**: ₹8,603.12 - ₹42,941.81 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**
+91 9714019916

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