Rsm-patna

**RSM-Patna**:

- Job Id: 7035- City: Patna, West Bengal, India- Department: Sales & Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: Associate- Description:
**JOB DESCRIPTION**

**JOB TITLE : Regional Sales Manager**

**DEPARTMENT : Sales & Field Marketing**

**POSITION REPORTING TO**

**Regional Sales Manager**

**OBJECTIVE**:
To achieve the organizational objectives to grow domestic sales and market share in respective districts from the territory. Ensure overall territory business is achieved

**JOB RESPONSIBILITIES**:

- To achieve the annual objectives - Sales, Receivables and Gross Contribution.
- To be within spend budgets - Traveling and Sales Promotion.
- To adhere to the Business policy Guidelines - Written Indents / Stock receipt acknowledgements, Quarterly balance confirmations, Leaky / Damage claims.
- Implementation of National / Zonal / Regional strategy - Product specific strategies at the territory level.
- To handle the “Channel” effectively - Placement and Liquidations.
- To recruit and train right FO’s.
- To plan and monitor the campaigns and submit the review reports - Demos, Farmer meets and Liquidation.
- To participate in Market Development activities - Demos, farmer meets and to develop testimonials from the satisfied farmers.
- To maintain the data base of Dealers, Farmers and Villages.
- To develop personal contacts with the progressive farmers.
- To maintain good relation with trade partners.
- Liaison with Department of Agriculture and University Scientists.
- To issue the Principal certificates timely and maintaining a record.
- Effective utilization of Sales Promo Inputs - Demo Samples, Handbills, Posters, Banners and POPs.
- Identifying the progressive farmers / potential village for Model Plot and to maintain Model plot effectively till Filed day / harvesting / Yield data generation.
- Obtaining the Indents / UC (Utilization certificates) from Department / Nodal agencies for Govt / Subsidy business.
- To submit timely Inter party stock transfers in case of Seeds.
- Timely submission of TES and Promo Claims to ZSM.
- To have a structured “Territory Profile” - Sale, Dealers, Farmers, Village, Competition, Market size particulars. To have SWOT analysis for self, Company, Market, Distribution.
- To prepare the short and long term goals for the territory.
- Market Intelligence and Market Knowledge of the territory.

**KNOWLEDGE**

**SKILLS**

**ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS**

**JOB REQUIREMENTS**

Knowledge of:

- Agricultural Sciences
- Crop Agronomy
- Pests and diseases control methods
- Farmers psychology
- Local language

Planning & Organizing

Integrity

**EDUCATION**:
Problem solving

Proactive

**Essential Qualifications**

(Must possess):
Customer relations

Team working

B.SC (Agri)
- Geographical knowledge of the area

Timelines

**Desirable (Preferred qualifications)**:

- Market intelligence (knowledge of competitors activities)

Interpersonal relationships

Customer orientation

**RELEVANT EXPERIENCE**

Minimum years:

- An understanding of dealers behavior

2-5 years

**NATURE OF CONTACT**

INTERNAL CUSTOMERS*

EXTERNAL CUSTOMERS**

**ANY OTHER SPECIFIC
Exchanging information

**REQUIREMENT**:
Answering queries

Extensive travelling

Dealing with complaints

Persuading or influencing for action

Working and staying in rural environment

Negotiating

Any other:

- **Internal customers**: Team members, colleagues, senior colleagues within and outside your department.

***External customers**: Customers, clients, suppliers, business associates, public agencies etc.