PPC (Pay Per Click)

Company Overview:
We are a leading digital marketing agency specializing in online advertising and search

engine marketing. We help businesses maximize their online presence and drive

targeted traffic to their websites through effective Google Ads campaigns. We are

currently seeking a skilled and experienced Google Ads PPC Specialist to join our team

and help us deliver exceptional results to our clients.

Job Summary:
As a Google Ads PPC Specialist, you will be responsible for managing and optimizing

Google Ads campaigns for a diverse portfolio of clients. You will work closely with our

Paid Ads Manager and Digital Marketing Manager to understand business goals and

develop tailored strategies to drive traffic, increase conversions, and achieve a positive

return on investment (ROI) for our clients. Your expertise in Google Ads and your

analytical skills will be crucial in ensuring campaign success and delivering measurable

results.

**Responsibilities**:

- Conduct keyword research and competitive analysis to identify valuable

keywords and market trends.
- Develop, implement, and optimize Google Ads campaigns across various

platforms (Search, Display, Shopping, Video, etc.).
- Create compelling ad copy and engaging ad extensions to improve click-through

rates (CTRs) and quality scores.
- Monitor campaign performance, analyze data, and identify opportunities for

improvement.
- Implement conversion tracking, set up goals, and measure campaign

effectiveness using Google Analytics, Google Tag Manager, and other relevant

tools.
- Perform A/B testing of ad variations and landing pages to optimize performance.
- Monitor and manage campaign budgets, bids, and daily/monthly spend to ensure

maximum ROI.
- Provide regular reports to clients, highlighting campaign performance, key

metrics, and actionable insights.
- Stay up-to-date with industry trends, best practices, and algorithm updates to

drive continuous improvement in campaign performance.

Qualifications:

- Bachelor's degree in Marketing, Advertising, or a related field (or equivalent work

experience).
- Proven experience managing and optimizing Google Ads campaigns, preferably

in an agency environment.
- In-depth knowledge of Google Ads, including campaign setup, keyword research,

ad creation, and bidding strategies.
- Strong analytical skills and the ability to interpret data, draw insights, and make

data-driven decisions.
- Proficiency in using Google Analytics, Google Tag Manager, and other relevant

tools.
- Excellent written and verbal communication skills, with the ability to articulate

complex concepts to clients and team members.
- Detail-oriented and highly organized, with the ability to manage multiple projects

simultaneously.
- Google Ads certifications (e.g., Google Ads Search, Display, Shopping) are a plus.
- Experience with Google Ads Scripts is desirable.
- Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads) is desirable

but not required.

**Benefits**:

- Competitive salary package based on qualifications and experience.
- Professional development opportunities and training programs.
- Collaborative and dynamic work environment.
- Opportunity to work with diverse clients across various industries.

If you are a results-oriented individual with a passion for digital marketing and a proven

track record in Google Ads campaign management, we would love to hear from you.

Join our team and help us drive success for our clients through effective PPC

advertising strategies.

**Salary**: ₹13,500.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (required)

Work Location: In person