Principal Ui/ux Design

**Group Company**: Tvs Motor

**Designation**: Principal UX Designer

**Office Location: Bangalore**

**About TVS / Who are we?**

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

**Job Title / Role: Principal UX Designer**

**Department**:
Digital and AI is a key function at TVS Motor which is leading digital transformation infused with AI across TVS Motor and group companies globally. We are creating and enhancing digital native experiences for our customers, partners and colleagues leveraging the best of technologies and algorithms to differentiate and personalize user experience thereby earning the right to be in their daily life and creating a competitive differentiation in the marketplace. Agile, open source, DevSecOps, distributed cloud, pubsub messaging, data scalability, extended reality, Internet of things, MACH architecture, Total experience, sustainable technology, responsible AI and several others are not buzzwords but business archetypes we work with every day Do you want to engage and lead digital and AI transformation in global mobility? Look us up

**Section: CX**

**Location**:Bangalore

**Education Qualification**:Bachelors, Masters

**Required Experience**:11+Years

**Target Companies / Industry / Sector**:Fast Delivery Apps, Commerce, Design Houses, fintech

**Position Reports to**:Head UX Design**

**Key words to source profile/ Must have skills**:
Front End Design, Customer Applications, UX, UI, Global, Projects, Creative, wireframe, user stories

**About the Department / Vertical/ Section**:
CX is responsible for end to end customer experience globally at TVS Motor Company.

It includes squad teams managing CX and UX Design, CX D2C Product Platforms covering all customer touchpoints, web, apps, Conv Ai, metaverse. CX Enabler Platforms like marketing automation, social analytics platforms, content DAM, contact center tech. Customer Delight Operations including campaigns, CX Analytics and Data Science operations across the organization.

Delivering mobile first, globally scalable customer experiences, strategy and platforms is our mandate. We enable trams across the organization for business growth and experience measurement.

**Purpose of the role**:
User Experience design strategy across CX Platforms in the organization. Establishing, Enabling execution and Governance of design principles across customer digital touchpoints.

Be an integral part of an in house center of excellence creating best in class design inhouse and with a partner ecosystem of design firms.

**Role Description**

**Role Description**

Creating industry leading design language in line with global experience trends.

Delivering best in class UX / UI across TVS customer touchpoints.

**Managing points (Key KPI/KRA’s)**

User Engagement Growth

Platform KPI Growth

Design Scores


**Functional competency**

Design Strategy and Execution:
Deliver compelling user experiences and visually stunning user interfaces that meet project requirements and exceed client expectations.

Strong understanding of the end-to-end design process, from research and ideation to prototyping and implementation.

User-Centered Design:
Experience in collaborating with product managers and stakeholders to understand user needs and align design solutions with project goals.

Design Standards and Quality Assurance:

Ability to review design work regularly to ensure high-quality output and adherence to design guidelines.

Technical Skills:
Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, or equivalent.

Familiarity with front-end development technologies (HTML, CSS, JavaScript) to facilitate effective collaboration with development teams
- Good understanding of usability concepts and creating Information Architecture across multiple platforms while collaborating cross-functionally
- Experience creating User Interface designs ref