Content Strategist

Conduct thorough research to comprehensively understand customer personas related to Ayurveda, Holistic Healing, and Well-being.
- Develop tailored content and specifications that resonate with the brand's target audience.
- Strategize and establish main content pillars and sub-pillars to guide content creation.
- Plan and manage the editorial/content calendar across various digital platforms.
- Collaborate with content management teams, creative teams, and writers to implement content strategies.
- Oversee and maintain a consistent writing style and tone across all content.
- Develop content governance guidelines for tone, style, and voice, and ensure adherence.
- Regularly analyse competitors to identify content gaps and opportunities for differentiation.
- Stay informed on industry trends and best practices in content marketing, ensuring the brand remains at the forefront of innovation.
- Work closely with the SEO team to optimise content for search engines, improve organic visibility, and reduce ad spend over time.
- Collaborate with the social media team to maximise content reach, engagement, and amplification.

Pay: ₹30,000.00 - ₹80,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

**Speak with the employer**
+91 8138885229