Digital Marketing Intern

7 days ago

Vadavalli Coimbatore Tamil Nadu, India THE COVAI CAREERS Full time

A **Digital Marketing Intern** plays a pivotal role in assisting marketing teams to execute and optimize online campaigns. This entry-level position offers hands-on experience across various digital marketing channels, providing valuable exposure to the industry's best practices.

Key Responsibilities

1. **Social Media Management**
- Assist in creating, scheduling, and publishing content across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Monitor engagement, respond to comments, and analyze performance metrics.

2. **Content Creation**
- Collaborate with design teams to produce visuals and multimedia content.

3. **Search Engine Optimization (SEO)**
- Conduct keyword research to identify opportunities for organic growth.
- Optimize website content, meta tags, and images for search engines.
- Monitor website analytics to assess SEO performance.
- Analyze open rates, click-through rates, and other key performance indicators.

5. **Digital Advertising**
- Support the setup and management of paid campaigns on platforms like Google Ads and Facebook Ads.
- Monitor ad performance and suggest optimizations.

6. **Market Research**
- Conduct competitor analysis to identify industry trends.
- Gather insights on customer behavior and preferences.
- Provide recommendations based on research findings.

7. **Analytics and Reporting**
- Utilize tools like Google Analytics to track website traffic and user behavior.
- Prepare weekly or monthly reports on campaign performance.
- Present findings to the marketing team for strategic planning.

Required Qualifications
- **Education**: Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
- **Skills**:

- Proficiency in Microsoft Office Suite.
- Basic understanding of digital marketing concepts.
- Familiarity with social media platforms and analytics tools.
- Strong written and verbal communication skills.
- Attention to detail and organizational skills.
- Ability to work independently and as part of a team.

Pay: ₹12,000.00 - ₹14,000.00 per month

Schedule:

- Day shift

Work Location: In person

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