Content Strategist

3 days ago

Indiranagar Bengaluru Karnataka, India Monk Studios Full time

Overview

Key Responsibilities

**Content Strategy & Planning**
- Develop and implement comprehensive content strategies tailored to restaurant clients’ business goals, target audiences, and market trends.
- Plan and manage editorial calendars for multiple social media channels to ensure a consistent, timely presence.

**Content Creation & Coordination**
- Oversee the ideation, creation, and curation of content formats (posts, stories, blog articles, videos, infographics) relevant to the food, beverage, and hospitality industry.
- Collaborate with designers, copywriters, and photographers to produce visually appealing and engaging campaigns.

**Research & Analysis**
- Conduct competitive analysis and audience research, staying updated with restaurant industry trends and emerging social platforms.
- Monitor analytics and content KPIs, using insights to optimize strategy and content performance.

**Brand Voice & Consistency**
- Define and maintain a brand voice in all client content, adjusting tone and messaging to match audience expectations and client positioning.
- Ensure all content aligns with client branding, current promotions, and overall marketing strategy.

**SEO & Social Optimization**
- Regularly perform content audits to identify gaps and fresh opportunities.

**Team & Stakeholder Collaboration**
- Serve as the primary point of contact between account managers, creative teams, and clients regarding content initiatives.
- Present campaign plans and performance reports to internal teams and restaurant clients for feedback and alignment.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 2+ years of experience in content strategy, social media, or digital marketing; hospitality or restaurant sector experience preferred.
- Proven expertise with multi-channel social media platforms (Instagram, Facebook,X, LinkedIn, YouTube).
- Strong project management, copywriting, and editing skills.
- Proficient with content management systems (e.g., WordPress), analytics tools (Google Analytics, Meta Insights), and scheduling platforms (e.g., Hootsuite).
- Strong understanding of SEO, keyword research, and visual storytelling in the context of food and lifestyle brands.
- Creative thinker and clear communicator able to adapt to fast-paced agency life.

Desired Attributes
- Passion for food, restaurants, and social media trends.
- Ability to blend creativity with analytical thinking.
- Collaborative spirit with a drive for measurable results and continuous improvement.

**Join us and be the catalyst behind the food brands you see everyday.**

**Job Types**: Full-time, Permanent

Pay: ₹240,000.00 - ₹400,000.00 per year

**Benefits**:

- Flexible schedule
- Work from home

Work Location: In person

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