Social Media Marketing Executive

1 week ago

Delhi, India Udayan Care Full time

**Marketing Executive**

**Organization: Udayan Care**

**Location: Delhi**

**About Udayan Care**

Udayan Care, an ISO 9000-certified organization, has been working for the quality care of disadvantaged children and women, and youth for over 29 years, with the endeavor of making young lives shine. The mission of “A nurturing home for every orphaned child; an opportunity for higher education for every girl and for every adult; the dignity of self-reliance and the desire to give back to society” drives its employees to action. UC advocates and influences policy change in the alternative care space, by researching and creating evidence, training functionaries, and developing policy briefs, and research papers.

**Purpose of the Role**

**Marketing - All forms of Marketing and Promotions including**:
1. Develop and implement marketing strategies to promote SDC products and courses

2. Manage and run our social media platforms to increase brand awareness and customer engagement and keep close track of market trends

3. Fluency in Hindi and English for content writing and interacting with customers via DM and comments to take orders and coordinate with the admin sales team.

4. Post products and content on social media and other platforms for better reach to customers with the dual objectives of branding and sales

5. Display and promote products in an effective manner

6. Respond to client inquiries in a timely and professional manner

7. Analyze market/sales data to identify trends and opportunities for growth

8. Work with mood boards to understand themes in accordance with Production and Design to introduce limited collections.

9. Work and coordinate with the photographer to create content for the social media pages.

10. Collaborate with other stakeholders to ensure a cohesive approach to marketing and sales

11. Software handling of Photoshop, Canva, and Illustrator for content creation and photo editing.

12. Performance KPIs: Engagement rate, Reach, Impressions, Traffic, etc.

13. Analytic Tools like SEMrush/ Similar web etc.

14. Marketing for events like stalls/festive sales for both online and offline platforms. Manage and create print media to promote the same.

15. Marketing the work of SDC by writing draft reports for newsletters/donors/annual reports etc. and working closely with the SDC directors to finalize each report.

**Educational Qualifications**:
1. Bachelor’s degree in Marketing, Business Administration, or a related field

2. Excellent communication and interpersonal skills

3. Strong organizational and time-management skills

4. Ability to work independently and as part of a team

5. Proficiency in social media platforms and marketing tools Analytic Tools like SEMrush/ Similar web etc

**Salary**: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Morning shift

Application Question(s):

- Proficiency in social media platforms and marketing tools Analytic Tools like SEMrush/ Similar web etc?
- Software handling of Photoshop, Canva, and Illustrator for content creation and photo editing?

**Speak with the employer**
+91 8527036636

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