Digital Marketing

**Join our visionary AI-integrated educational institute as a Digital Marketing & Content Expert.**

We’re looking for a high-energy, AI-literate digital marketer who can take full ownership of social media, ad campaigns, and cutting-edge content development to build a powerful digital presence for our institute.

**Role & Responsibilities**:

- **Social Media & Ads Management**:

- Plan, execute & optimize paid campaigns on **Facebook, Instagram, Google, LinkedIn, WhatsApp**, etc.
- Manage organic content calendars & community engagement.
- Analyze metrics and adapt strategies for ROI-driven growth.
- **AI-Powered Content Creation**:

- Use **AI tools** (ChatGPT, Midjourney, Canva AI, Copy.ai, Jasper, RunwayML, etc.) to develop content.
- Design high-converting creatives, reels, stories, and videos.
- **Branding & Strategy**:

- Work closely with the academic team to shape messaging for students, parents, and teachers.
- Align all communication with our brand vision and mission.
- **Funnel Building & Conversion**:

- Use tools like Google Analytics, Meta Ads Manager, Hotjar, etc., to track lead behavior and improve conversions.
- Build WhatsApp automation funnels, landing pages (using tools like Mailchimp, ConvertKit, Webflow, etc.)

**What We Expect**:

- 1-3 years of relevant experience (freshers with strong portfolio can apply).
- Strong knowledge of **AI tools for marketing & content.**:

- Proficiency in running **paid ads** on Meta, Google, and LinkedIn platforms.
- Experience with **short-form video content**, Canva, Reels, etc.
- Passion for **education, tech, and innovation**.
- Strong English writing + copywriting skills.
- Creativity, consistency, and accountability.

**Bonus Skills (Preferred but not mandatory)**:

- SEO basics and YouTube growth strategies.
- Creative direction & storytelling.

**Location: Rajkot (On-site)**

**About Us**:
We are **Shreeji Education Zone**, a fast-growing, AI-powered academic institute in Rajkot working with students from CBSE, ICSE, GSEB, Cambridge & IB boards.

Our mission is to **revolutionize education** through data science, AI tools, and deep student-centric insights.

If you’re excited to build something futuristic, love creating digital impact, and want to grow with a bold, visionary team—**we want you.**

**How to Apply**:
Send your resume + portfolio/Instagram page/ad screenshots

**Job Types**: Full-time, Fresher

Pay: ₹12,869.91 - ₹34,040.67 per month

**Benefits**:

- Leave encashment
- Paid sick time

Ability to commute/relocate:

- Rajkot, Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- How do you handle low engagement on a post or ad campaign you designed? What steps do you take next?
- How would you plan a 7-day campaign to promote a new educational product or course?
- Which AI tools have you used for content creation, ad copy, or design? Name at least 3 you regularly use.
- What design tools do you prefer for creating content? Canva, Figma, Photoshop, or others?
- What analytics tools do you use to track digital marketing performance?
- If you had a low budget but were asked to promote an event for a local institute — what digital marketing strategy would you apply?
- Please share a portfolio, drive link, or PDF of your past work (posts, reels, ads, strategy docs, etc.).

**Language**:

- English (preferred)

**Location**:

- Rajkot, Rajkot, Gujarat (preferred)

Work Location: In person